PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
Premium Marketing India Stationery
The Pen Mortality is a fact of life for everyone and has been since Creation. As humans‚ we have the intelligence to realize and understand this because we possess the ability to reason and to learn. This ability‚ when combined with the presence of Life that keeps us in existence‚ beckons us to secure the future in some way and for some reason(s). We need not only the chance at life beyond our own which comes with the birth of our children‚ but also to leave our own names‚ our own ideas and beliefs
Premium Pen
Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
Premium Pen
LIGHT PEN A light pen is a computer input device in the form of a light-sensitive wand used in conjunction with a computer’s display. It allows the user to point to displayed objects or draw on the screen in a similar way to a touchscreen but with greater positional accuracy. A light pen detects a change of brightness of nearby screen pixels when scanned by cathode ray tube electron beam and communicates the timing of this event to the computer. Since a CRT scans the entire screen one pixel at
Premium Pixel Liquid crystal display Time
Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
Premium Amitabh Bachchan Brand Shahrukh Khan
but I have always wished to cultivate a friend in a foreign country. The other day I was going through a magazine and came across the addresses of many children from the world over who were desirous to make pen friends. I looked for the name and the country that I liked. I wanted a pen friend in the United States of America as I found the culture of that country very different from ours. At last I found the address of Mary who lives in San Francisco. She is Fifteen Years’ old and is the daughter
Premium United States Friendship
FRIXION PEN Nowadays‚ we people always want to have an easy and comfortable life. And through the help of technology we were able to achieve it. Since there are a lot of innovations we’ve seen and most of them are in the line gadgets. Now‚ here comes a new innovative product that would really intrigue us. This product suits the needs of the students and office workers especially in the field of taking notes or writing‚ and this product is the FRIXION PEN. FRIXION Pen is a kind of pen that comes
Premium Pen Writing
food and hospitality industry from its current business of manufacturing of premium pens. INTRODUCTION Luxor Writing Instruments Private Limited (LWIPL) is the market leader of the premium pens segment in India .It has a market share of 60%; it has been in existence since the last four decades & consisted the widest range of pens with leading brands including Luxor‚ pilot‚ paper mate & parker. The pens industry in India had passed through various phases with the changing tastes and preferences
Premium Marketing Advertising Strategic management
Question 1: Calculate the revised product cost for the four pens‚ based on the activity information collected by Dempsey: Activities Indirect labour Computer system Scheduling / production runs 50% 80% Physical changeover 40% Record maintenance 10% 20% Activity cost pool Activity measures Scheduling / production runs No of runs Physical changeover No of hours Record maintenance No of hours Scheduling
Premium Costs Computer Machine
Q-1 What valuation(s) can we place on the business? What method(s) did you use to arrive at the valuation(s)? Valuation Based on Discounted cash Flow Discounted Cash Flow Paint Pen Value using this model is $8.17M. The WACC used for discounting cash flows was 16%. We had made the following assumptions about revenues projections which were based on our growth strategy: 15% growth rate in FY-1997R 17% growth rate in FY-1998E 20% growth rate in FY-1999E 25% growth rate in FY-2000E
Premium Generally Accepted Accounting Principles Fundamental analysis