Indiantelevision.com Team (1 May 2009 6:50 pm) MUMBAI: Lexi Pens‚ the manufacturer and exporter of pens in India‚ has tied up with M&C Saatchi Communications agency for their brand of World Pens. Lexi Pens is an internationally acclaimed manufacturer and exporter of high quality precision Tip Ball pens‚ Gel Pens‚ Metal Pens‚ Wooden Pens and Refills. All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria‚ Japan and USA and pass through systemized
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PARKER PEN Parker Pen Introduction In the given paper‚ the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984‚ experiencing huge profits since then‚ however‚ the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The
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Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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The Pen Mortality is a fact of life for everyone and has been since Creation. As humans‚ we have the intelligence to realize and understand this because we possess the ability to reason and to learn. This ability‚ when combined with the presence of Life that keeps us in existence‚ beckons us to secure the future in some way and for some reason(s). We need not only the chance at life beyond our own which comes with the birth of our children‚ but also to leave our own names‚ our own ideas and beliefs
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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LIGHT PEN A light pen is a computer input device in the form of a light-sensitive wand used in conjunction with a computer’s display. It allows the user to point to displayed objects or draw on the screen in a similar way to a touchscreen but with greater positional accuracy. A light pen detects a change of brightness of nearby screen pixels when scanned by cathode ray tube electron beam and communicates the timing of this event to the computer. Since a CRT scans the entire screen one pixel at
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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but I have always wished to cultivate a friend in a foreign country. The other day I was going through a magazine and came across the addresses of many children from the world over who were desirous to make pen friends. I looked for the name and the country that I liked. I wanted a pen friend in the United States of America as I found the culture of that country very different from ours. At last I found the address of Mary who lives in San Francisco. She is Fifteen Years’ old and is the daughter
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FRIXION PEN Nowadays‚ we people always want to have an easy and comfortable life. And through the help of technology we were able to achieve it. Since there are a lot of innovations we’ve seen and most of them are in the line gadgets. Now‚ here comes a new innovative product that would really intrigue us. This product suits the needs of the students and office workers especially in the field of taking notes or writing‚ and this product is the FRIXION PEN. FRIXION Pen is a kind of pen that comes
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