the marketing vehicle reaches the target consumer UnMe jeans targeted at teen girls who have their own unique taste in fashion. They are social and are trend leaders in their communities. The target group has grown up with the development of Web 2.0 as well as with the downturn of traditional media. Compare to YouTube and Facebook‚ which have an audience of all ages‚ Zwinktopia’s audience fits right into the target group of UnMe jeans. Zwinktopia is designed for the girls who are from 13 to
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Caring is viewed as the essence of nursing‚ discuss... Introduction Lenninger (1984) described caring as the “essence of nursing”. Over the years many nursing theorists and researchers have examined the concept of caring and written extensively on the importance of caring in nursing. Going back to the foundation of modern nursing Nightingale (1859) wrote that nursing’s most important work is caring. Despite the wealth of ground covered in these works the term “care”‚ is rarely defined as a theoretical
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Caring Nurses Can Make a Difference The Importance of Caring in Nursing Practice Caring and nursing are often closely related. Most people choose their career as a nurse because they want to take care of others. Caring allows a person to be treated in a holistic way‚ instead of just treating a patient’s symptoms or even just fixing the patient’s problems. The client interviewed for this paper was treated by caring nurses and made a significant impact on her treatment. Client’s History SM
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Based on the information contained within the case study‚ I believe Foley should pursue the Zwinktopia social media plan. I believe this is her best choice for a number of reasons. First‚ Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following: • 68% of young adults‚ age 18-21‚ visit social networking sites
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apparently of our day routine‚ as advertisement‚ that we hardly notice the big picture. For over twenty years‚ Jean Kilbourne has been writing‚ lecturing‚ and making films about how advertising affects women and girls. In her essay‚ "The Two Ways a Woman Can Get Hurt’: Advertising and Violence"‚ Kilbourne looks very deep into the connection between abuse and ads. She develops a theory in which she emphasizes dehumanizing women in ads‚ and shows us what terrible things sometimes can be concealed
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One of the dominant motifs of the "Situation" section‚ is the concept of the "new" (see also‚ the modern) and its relationship to the situation of art. This concept and its dialectical...complications/implications is absolutely fundamental to Adorno’s philosophy in general‚ especially in relation to a motif of failed (or aborted) revolutions and their relation to what Adorno occasionally refers to as the aging of modernity. Whither Adorno’s account of the "resistance to the new”? For him‚ any and
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to obvious restrictions on us‚ and it points out situations were our freedom can be restricted by less obvious things such as addictions‚ phobias‚ or brainwashing. This is what is referred to as free will‚ because it is a subtler type of freedom. Watson states‚ when we think of free will as having these restrictions stated above‚ there are certain people who don’t have it. He shows us the issue that sometimes free will is thought of nothing more than an illusion. This thought can unsettle a person
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Exploring the impact of caring for a spouse with dementia on the older adult Caring for a spouse with dementia poses significant challenges and many studies report considerable impacts on both the physical and mental health of caregivers. DSM-IV criteria for dementia: “Memory deficit that can be demonstrated objectively on cognitive testing. At least one other cognitive deficit such as aphasia (abnormal speech)‚ executive function impairment (difficulty with planning‚ judgment‚ mental flexibility
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OF GUANGXI NORMAL UNIVERSITY ‚� Studies of negative pragmatic transfer in interlanguage pragmatics LIU Shao- zh on g ‚ LI AO Feng - r on g (Foreign Languages College ‚ Guangxi Normal University ‚ Guilin 541004‚ China ) Abstract : Negative pragmatic transfer (NPT ) is nothing but a difference of saying things between non2native speakers and native speakers . It occupies an important position in inter 2 ‚� ‚� language pragmatics whose mission is to scrutinize how non 2native speakers do
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JEAN PIAGET and THE FOUR MAJOR STAGES OF COGNITIVE THEORY The patriarch of cognitive theory was Jean Piaget(1896-1980). Piaget was a biologist‚ who became interested in human thinking while working to evaluate the results of child intelligence tests. As Piaget worked he noted the correlation between the child’s age and the type of error they made. Intrigued by the discovery that certain errors occurred predictably at certain age‚ he began to focus his time and energy
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