4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers.By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes.Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence‚ fashion‚ glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children‚ young people
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EXECUTIVE SUMMARY The present study is related to importance of FOREIGN DIRECT INVESMENT that highlights the flow of foreign capital into agricultural sector‚ the difference between direct investment and portfolio investment‚ in agriculture is a bane or boon and can this be the problem regarding to middleman corruption in agribusiness sector and the agricultural chain. As agriculture is predominant in Indian economy & it contributes a larger share to the growth of national income. Agricultural
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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B.Sc. Microbial & Food-Tech. PANJAB UNIVERSITY‚ CHANDIGARH DATESHEET FOR THE B.SC. (MICROBIAL & FOOD TECHNOLOGY) 1ST YEAR (EXAM CODE 207) 2ND YEAR (CODE 208) & 3RD YEAR (CODE 209) (FOR FULL SUBJECTS/ADDITIONAL SUBJECTS/IMPROVEMENT OF PERFORMANCE/MERCY CHANCE/ADDITIONAL CHANCE CANDIDATES) EXAMINATION COMMENCING W.E.F. 2ND APRIL/MAY‚ 2014 (THEORY EXAMINATIONS) (The candidates must be on their seats at 9.00 a.m. and 2.00 p.m. sharp as per date-sheet below. The answerbooks with Optical Mark
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Present Marked Variants Of the Horlicks 1) Junior Horlicks 2) Horlicks Regular 3) Horlicks Mother 4) Horlicks Lite and Lite Bite Marketing Demand of Different Variants “Horlicks ~ The great Family Nourisher. Horlicks is the leading Health Food Drink in India and as the „Most Trusted Drinks Brand‟ (Economic Times Survey‚ 2004) in India enjoys more than half of the Health Food Drink Market. t has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over
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International Journal of Operations & Production Management Emerald Article: Agri-Fresh Produce Supply Chain Management: A State-of-the-art Literature Review Manish Shukla‚ Sanjay Jharkharia Article information: This is an EarlyCite pre-publication article: Manish Shukla‚ Sanjay Jharkharia‚ (2012)‚"Agri-Fresh Produce Supply Chain Management: A State-of-the-art Literature Review"‚ International Journal of Operations & Production Management‚ Vol. 33 Iss: 2 (Date online 10/9/2012) Downloaded
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This report provides an insight into the Opportunity in the Indian Packaged Flour (Atta) current market scenario‚ structure and practices. In depth market scenario includes; - Current market size estimates - Market size by players – Top Companies - Market size by product categories - Multi Grain Atta‚ Whole Wheat Atta‚ Chakki Atta - Market size by regions – North‚ South‚ East‚ West Market structure details the value chain key players’ presence across products. Market practices include understanding
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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ITC 101 Chapter 5 1. Standalone computers increase employee productivity as much as computer networks. () 2. Computers can exchange data over networks of clearly delineated size. () 3. The major problem of discovery is the huge amount of information available. ( ) 4. Metasearch engines search several engines at once and integrate the findings of the various search engines. ( ) 5. Commercial portals are intended for broad audiences and offer fairly routine content. ( ) 6.
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