GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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The ITC group has segmented its 66 hotels across India into four different brand categories after an extensive in-house re-branding exercise. This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points. The seven super deluxe hotels will be under the ITC banner‚ and another seven five-star luxury hotels will be under the Welcom brand‚ followed by the 15 mid-market full service hotels
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introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com | ITC Limited
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ANNUAL REPORT okf"kZd izfrosnu 2009 - 2010 ‚p-bZ-lh- HEAVY ENGINEERING CORPORATION LTD. gsoh bathfu;fjax dkWjiksjs’ku fyfeVsM GLIMPSES OF SOME IMPORTANT EVENTS ‘vfoLej.kh; {k.k’ Dr. Anil Kakodkar‚ Chairman‚ ISRO presenting the "Indian Nuclear Society Industrial Excellence Award for the year 2009" to Shri G.K. Pillai‚ CMD‚ HEC Ltd. MkW vfuy dkdksndj] v/;{k bljks] ls o"kZ 2009 dk ^^bafM;u U;wfDy;j lkslkbVh baMLV•h;y ‚Dlsysal vokWMZ** izkIr djrs gw‚ Jh th-ds-fiYybZ] lh-‚e-Mh-]
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whose characteristics do not change much‚ customers know what they are getting‚ and the price does not change much either. There is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta‚ Sunfeast‚ Candyman‚ Bingo‚Superia‚ Wills LifeStyle‚ Fiama Di Wills‚ Expressions‚ Classmate‚ ‚ Kitchens Of India‚ Mint-o 3. Hotels 4. Agribusiness:-eChoupal‚ Agri Exports‚ Leaf Tobacco 5. Packaging
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A Project Report On Project Title/ Name Under the Guidance of Mr. / Miss. / Mrs.______________________ A project report submitted in partial fulfillment of the requirement For the award of the degree of MBA in (Specialization) / MCA / MSc IT / MSc TT / BSc IT / BCA Of SIKKIM MANIPAL UNIVERSITY‚ INDIA Submitted By: Name: Chainrup Singhi Roll No: Course: Semester: Centre: 3E India – 03120 Bannerghatta Road‚ Bangalore (Sikkim Manipal University Study Centre) ACKNOWLEDGEMENT
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Project description Assignments: • M&M® Project Report A template report file can be found in the course shell: mnmprojectreport.doc. Before your write your report‚ watch the video titled “mnmunwrapped.wmv” located in the course shell. It is a 3:30-minute video segment from the TV show “Unwrapped‚” showing many parts of the production process‚ which might give you some ideas. Ignore the color percentages quoted in the segment. Imagine you are a quality control manager at the Masterfoods
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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ITC CHANGE MANAGEMENT REPORT ITC mission: ITC enables small business export success in developing and transition countries by providing‚ with partners‚ sustainable and inclusive trade development solutions to the private sector‚ trade support institutions and policymakers. The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country
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