Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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How does Philip Larkin explore the role of women in at least two poems you have studied? Philip Larkin’s relationships with women are often scrutinized in the media. He was often accused of misogyny and never married‚ though had several prominent relationships. Having once said‚ “Sex means nothing – just the moment of ecstasy‚ that flares and dies in minutes”‚ one could infer that Larkin had a dismissive attitude towards sexual relationships. Two poems from the Whitsun Weddings collection‚ Wild
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Philip II of Spain from the House of Habsburg‚ son of Isabella of Portugal and Charles V of the Holy Roman Empire. His first wife was Maria Manuela of Portugal‚ his second wife was Mary Tudor of England‚ his third wife was Elizabeth of Valois in France‚ and his final wife was Anna of Austria. He ascended the throne of the Netherlands on October 25‚ 1555 and he ascended Spain on January 16‚ 1556. He ascended the throne at the age of 29. His domain was in Spain and he established the court in Madrid
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Kotler‚ Philip Kotler. For last five decades‚ Kotler’s views have become widely known and worshiped by students‚ marketers‚ consultants‚ strategists‚ managers and business tycoons. Period Then watch the similar graduate for two to three years in the corporate world doing routine and repetitive business analysis‚ ROI‚ Brand plans‚ Ansoff matrix‚ BCG‚ SWOT‚ CRM‚ Flip charts‚ Purchasing power‚ buying behavior‚ power points‚ spreadsheets‚ excel etc. Ask the same person about Kotler? Who? Philip Kotler
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1. How did Philips become the leading consumer electronics company in the world in the post-war era? What distinctive competence did they build? What distinctive incompetencies? Philips became the leading consumer electronics in the world in the post-war period by a strong investment in research and development of their independent national organizations‚ and good communication between the organizations. Philips has continued this tradition with fourteen
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Stars and Stripes Forever." It’s the official march of the United States and it’s John Philip Sousa’s most famous composition. You’ve probably heard it before‚ even if you don’t know it by name. All of his life‚ John Philip Sousa loved music and loved America‚ so it’s no surprise that he wrote this patriotic classic. Sousa grew up in Washington‚ D.C.‚ during the Civil War. As a kid‚ he enjoyed hearing the Civil War military bands that filled the streets of Washington as well as the sounds of his father’s
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Richard L. W. Clarke LITS2002 Notes 01 1 SIR PHILIP SIDNEY‚ AN APOLOGY FOR POETRY (1595) Sidney‚ Sir Philip. “An Apology for Poetry.” Critical Theory Since Plato. Ed. Hazard Adam s. New York: Harcourt‚ Brace‚ Jovanovich‚ 1971. 143-162. Sidney’s argum ent is divided into several sections and subsections. In order to m ake sense of this im m ensely long but im portant essay‚ you should read those sections m arked by an asterisk (*) below and in the order given: 1. From “Now then we go to the m ost
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The Minority Report‚ written by Philip K. Dick in 1956‚ is one of his better known short stories and was adapted into a film in 2002. This story‚ not unlike many of Dick’s other works‚ has a central theme of potential realistic controversies or issues that could arise from the existence of certain technologies. Dick has become somewhat famous for this particular genre of science fiction‚ having identified many major aspects of modern society years before they were present. This story describes a
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in prison situations. Conducted in 1971 the experiment was led by Phlilip Zimbardo. Volunteer College students played the roles of both guards and prisoners living in a simulated prison setting in the basement of the Stanford psychology building. Philip Zimbardo and his team aimed to demonstrate the situational rather than the dispositional causes of negative behaviour and thought patters found in prison settings by conducting the simulation with average everyday participants playing the roles of
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King Philip II of Spain was murdered on September 1‚ 1598‚ although there were many suspects from all over the world‚ a few stood out and were connected to each other. During the time of King Philip II’s reign‚ Spain was in an ongoing power struggle with another powerful country‚ England. Due to the power struggle‚ Philip and Queen Elizabeth of England weren’t on good terms‚ constantly trying to invade the other’s country‚ in order to rise as the most powerful country of Europe. Just a few years
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