Campaigns ...............................................................................................................................................10 A. DIGITAL AD CAMPAIGNS ................................................................................................................................10 B. PRINT MEDIA ADS
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http://www.youtube.com/watch?v=_mrjXiW6DAI In technological leadership Diamonds are recovered from the bottom of the sea‚ from the beds of ancient rivers and from the bottom of frozen lakes. Success comes through: Systematic exploration and analysis Strong diamond mining experience and expertise State-of-the-art diamond processing Uniquely focused diamond technology World leading research and development “Cutting diamond is both an art and a science.” JJ Charlesworth. In the integrity
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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Lux Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states‚ “Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap.” This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to
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The Indian cosmetics industry has witnessed rapid growth over the last couple of decades. With every passing year‚ the range of cosmetic and beauty products in India has widened tremendously. Beauty product manufacturers in India have mostly been catering to the great demand for cosmetics and toiletries that fall into the low- or medium-priced categories as the greatest demand in India always revolves around economically priced products. Recent cosmetics business market analysis reveals that
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This paper aims to focus on the “Bomba” films that were shown in the independent film‚ “Serbis”‚ and their significance to the story. I will analyze the posters‚ signages and film semiotically and show its relevance to the plot. I will show what the “Bomba” film is about and how its seen in a cultural context to show what it really signifies when seen in the movie. Together with the concept of mis en scene‚ that every part of the frame has a meaning‚ those posters and signages will make you see the
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advertisers care that others‚ and not just those who can afford the condos‚ identify with the ad? Another goal of the advertisers is to get other people—not just potential buyers—to see these condominiums as valuable. Value is subjective‚ and in order for these condominiums to reach the desired status that will ensure occupancy and drive up prices‚ many people must perceive them as valuable. Thus‚ this ad is selling the condominiums’ worth to every reader of the New York Times Magazine‚ not just to
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In a society focused on looks one may hastily consider cosmetic surgery to fix an abnormal nose or shed a few unwanted pounds. Is it worth it? What are the risks versus rewards? In this essay I will explore the pros as well as the cons of cosmetic surgery because as with many choices in life‚ there are many risks as well as rewards. Cosmetic surgery originated in ancient India‚ but became more prominent starting with the First World War. Medical professionals started exploring new techniques
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marketing strategies. ‘Cosmetic’ relates to the treatment intended to improve person appearance outwardly. Different consumers have got different perception towards buying cosmetic. With the changing times and the consumer demands organization should be more customer oriented. Consumer buying behavior with regard to cosmetic in comparison of Modicare and Oriflame‚ leading brands of cosmetic for both genders of all ages. Modicare an India brand deals not only with cosmetics but also with home care
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Title: Should Cosmetic Surgery Be Banned? Introduction Nowadays‚ cosmetic surgery has become more popular for modern people. Some people believe that it is a science to improve the beauty of a person. On the other hand‚ there are some people disagree with it. People said that cosmetic surgery involves risk which may cause serious diseases such as heart attack. Both of the side have their own reasonable reason based on should or should not ban cosmetic surgery. Agree to ban the cosmetic surgery Point
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