EVENTS AND EVENT MARKETING GUIDE Events are about excitement‚ creativity‚ enthusiasm‚ and the generation of experiences and memories. Special events are strategic in building brand awareness‚ creating excitement‚ and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement. Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods‚ or by using marketing intelligence
Premium Marketing
Introduction 4 Festival and Event Management 5 The Growth Strategy 8 Consolidation or Stability Strategy 8 Retrenchment Strategy 9 Combination Strategy 9 Objectives 10 Post – Event Evaluation 13 Vision Statement 15 Mission Statement 16 Market & Situational Analysis: 18 Market Analysis 18 Situational Analysis 19 Festival/Event Program: 21 Festival and Event Finance 21 Budgets: 22 Financial Control: 25 Ticket Policy: 27 Festival/Event Grant Schemes: 28 Sponsorship:
Premium Event planning Festival Event management
measuring and managing customer based brand equity. Journal of Marketing‚ 57(1)‚ pp. 1-22. Kelley‚ S. W. and Turley‚ L. W.‚ 2001. Consumer perceptions of service quality attributes at sporting events. Journal of Business Research‚ 54(2)‚ pp. 161-166. Kim‚ J.‚ 2010 The worth of sport event sponsorship: an event study. Journal of Management and Marketing Research‚ 1(1)‚ pp.2-5. Kothari‚ C.‚ 2008. Research methodology: methods and techniques. USA: New Age International. Lagae‚ W.‚ 2005. Sports Sponsorship
Premium Brand Advertising Qualitative research
EMPOWERMENT EVENTS PLANNING AND MANAGEMENT ICOPE JANUARY 8-9‚ 2013 EVENTS PLANNING & MANAGEMENT What is an Event Special or spectacular occasions where people gather together for a purpose whether they be to celebrate‚ educate‚ promote or commemorate. They are not the usual and ordinary activities that one engages in as part of his daily life Who is an Event Planner An event planner is‚ quite simply someone who organizes events. He is the person behind
Premium Event planning Party Management
vent1 Event or Party Planner Mary Bolin EN101 W13 6WKA Section 2 Instructor: Karen Lawler February 14‚ 2013 Event or Party Planner 2 Event or Party Planner Abstract The object of this paper is to discuss Party/Event Planning as a career. This paper will include all areas pertinent to becoming a professional Event Planner. I chose this topic because it was suggested in the lesson plans that we consider writing about our current or future career environment. I am majoring in Business Management
Premium Party Event planning
Event Attendee’s Motivations and Decision Making Attendee motivation is an extremely important and studied field of event research; however a fixed understanding of specific motives is yet to be defined. Awareness of why people attend events will enable event managers to provide better experiences for the attendees‚ as well as improving the marketing techniques used (Kim‚ Uysal & Chen‚ 2002; Crompton & McKay 1997). On top of this it can produce opportunities for new products/ services
Premium Motivation
process is a prerequisite for event success. This is true when motivating full time‚ part time or volunteer staff’. 1. Define ‘motivation’ 2. Introduction a. Why is motivation important in events? b. Pulsating organisation structure c. Examples of events d. Set up answers 3. Main body a. Step 1 Full time staff (in service operations chapter) i. Adams equity theory ii. Describe iii. Critique iv. Apply to events b. Step 2 Part-time
Premium Motivation
Current Events September Summarize the Article Parkinson’s disease‚ a chronic disease with unknown causes‚ attacks brain cells‚ specifically the ones that control body movement. This causes shaking‚ stiff limbs‚ and poor coordination. Because of this‚ Professor Trond Riise and colleagues Anders Engeland and Kjetil Bjørnevik started the painstaking work of analyzing over 100 million prescriptions in Norway. Their research started in 2004 and continues to this day. In their study‚ the medicines that
Premium Cancer Oncology Lung cancer
Some Factors Which Are Often Ignored At An Event There are some factors which are often ignored when planning an event but are quite important. Considering these three factors are important for the successful execution of an event. Toilets Provision of adequate toilet facilities is necessary for the convenience of the audience at a function. If existing toilets are inadequate‚ additional portable units must be made available. Toilet locations should be: • well marked; • well lit (including surrounding
Premium Hygiene Water Health
order to run a successful event. This will be further developed in this essay‚ with further recommendations in distinguishing and managing stakeholders. Stakeholder management is the process of identifying key stakeholders and gaining their support. Stakeholder analysis is the technique used after key stakeholders have been recognised to identify people who have to be ‘won over’ and kept satisfied. All stakeholders should be sorted according to their impact on the event and actions taken‚ and also
Premium Management Stakeholder