Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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The many complex characters in the play Measure for Measure allow for much interpretation in readers to occur on what is being measured‚ and what is more of value being measured. Isabella has the option of either saving the life of her brother Claudio‚ who was sentenced for death‚ or give up her chaste‚ which would prevent her from becoming a nun. By ultimately deciding his death was the best option‚ Isabella’s virtue is clear‚ but her commitment to this can result in selfish decisions. Through this
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Tony Dungy Tony Dungy is the #1 New York Times bestselling author of Quiet Strength and Uncommon. He led the Indianapolis Colts to Super Bowl victory on February 4‚ 2007‚ the first such win for an African American coach. Dungy established another NFL first by leading his teams to the playoffs for ten consecutive years. Dungy joined the Colts in 2002 after serving as the most successful head coach in Tampa Bay Buccaneers history. He has also held assistant coaching positions with the University
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significantly related to transformational and other leadership behaviors. Results indicated a validity estimate of .59 when ratings of both emotional intelligence and leadership behaviors were provided by the same source (self‚ subordinates‚ peers‚ or superiors). However‚ when ratings of the constructs were derived from different sources‚ the validity estimate was .12. Lower validity estimates were found for transactional and leadership behaviors. Separate analyses were performed for each measure of emotional
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The most important learning and take away from this TLE journey has been that I have confronted the questions that I have pushed back for some time. The transformational experience has provided me with a process and lot of tools to find my path and way on my journey that has started already sometime before I signed in EMBA program. This change is more comprehensive and longer-term development that is still ongoing. Based on the TLE journey I have also made development in the areas that I knew are
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Leadership Ethics Influencing and persuading are central parts of a leader’s job. Leaders routinely attempt to influence employees to perform at a high level. Leadership can have a dark side‚ however. Address the following questions in your paper: ➢ What kinds of actions by a leader would you regard as being clearly unethical in an attempt to influence employees? ➢ Do you think some kinds of leadership approaches are more ethical than others? ➢ At what point does transformational
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.Ministry is a lifelong transformational process‚ that requires deep soul work‚ which engages various hearts and minds to serve humanity in the present age. Transformational ministry speaks to the holistic needs of its context and its surrounding communities. In order for transformation to take place ministry leaders must be mission driven with purpose entrenched to asking tough questions yet to be explored‚ provoking the status quo‚ and challenging the field to rethink what is often unquestioned
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Psychological Measures: Becks Depression Inventory Your/Team Name Date PSY/475 Psychological Tests and Measurements Instructor Psychological Measure Depression‚ a severe mental mood disorder‚ affects many people. Depression is brought on by a variety of events‚ such as trauma‚ tragedy‚ or even illness. Environmental surroundings and seasonal changes can also lead to depression. Aaron Beck developed the Beck Depression Inventory (BDI) in 1961‚
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Andrews University Seventh-day Adventist Theological Seminary Short Essay on Personal Insights Gained from the Book of Daniel In Partial Fulfillment of the Requirements for the Course GSEM511-001 Dr. Jacques Doukhan By Taurus Montgomery October 7‚ 2010 The goal of this essay is to share personal insights gained from studying the book of Daniel. These insights fall under the umbrella of the human dimension. A great majority of the sermons‚ lectures‚ and talks I’ve heard
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I believe that transformational learning process when everyone in the world goes through it in their life. When that time in your life comes up if you are on the right path or no sometimes you are on the right career path or not some adult change their career path that’s is using their transformational learning. A transformational learning experience from my life is when my mother told me and my sibling that we was moving to myrtle beach south Carolina it took us nine hundred thirty eight miles
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