Title of dissertation: Social Media as Marketing Instrument In Module Quantitative Business Research Methods Lectured by Prof. Dr. Josef Neuert Authors: Cenk Yildirim Table of Contents 1. Introduction 3 2. Overview of Social network 4 2.1 Definition 4 2.2 Types of Social Network 4 2.3 Social Network as a Marketing tool 6 3. Previous Research 7 4. Hypothesis 8 5. Research Design 9 5.1 Nominal and ordinal scaled questions 9 5.2 Demographic Data 10 5
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Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
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Evaluating Social Media Marketing To remain competitive and relevant in today’s technological world‚ a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age‚ both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently‚ they are improving their marketing performance‚ building-meaningful relationships‚ generating-huge profits‚ and securing-future
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IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform‚ through the invention and development of Internet. The Internet has evolved from a means to facilitate data‚ to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise‚ promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer
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Describe‚ discuss and analyze Internet Marketing Possibilities Coca-Cola has several venues for their marketing possibilities. Using the Internet will attract the people who are interested in the product and is available 24/7. In this particular decade anything and everything can be found‚ researched‚ purchased‚ and sold. According to the Why Use Internet Marketing (2011)‚ the following market stats: 70% of Smartphone users use their phones while shopping per Google 30% of all restaurant search
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USA Tax and Insurance Services Social Security Marketing System Everything you need to successfully market Social Security in your community. Warning: This information is not intended to constitute legal advice and should not be relied upon by itself to give advice to the public. It is for training purposes only and not for use or presentation to the public. USA Tax and Insurance Services Social Security Marketing System Table of Contents History – Chapter 1 ..........................
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Media – How Social Media Has Changed Marketing Methods Social media‚ although a relatively recent phenomenon‚ is becoming an Increasingly important part of any business’s marketing and client base development platform. According to Dragon‚ “The perception of social media marketing has shifted quickly - no longer viewed as a trendy or passing fad‚ having a flexible and well-managed presence in each of the “big three” (Facebook‚ Twitter‚ and Google+) has become a must for any business seeking
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Social Media’s Effect on Marketing Since commerce began‚ businesses have always looked for creative and innovative ways to sell their products‚ using any means to convince potential customers that buying their product will help improve their lives. As society’s values change‚ marketing professionals have had to adjust their methods of communicating the value of a product or service to customers. In the 21st century‚ with the economic competition as high as it has ever been‚ marketing professionals
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What’s Your Social Media Strategy? Case study VILNIUS‚ 2011 TABLE OF CONTENT Įvadas 3 Predictive practitioner approach 4 The “social media champion.” 6 The “social media transformer” 9 Creative Practitioner Approach 11 Concept of Social Media 13 The Source 15 Social media is a phrase being tossed around a lot these days‚ but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site‚ and Mag.nolia is a social media site
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Writing Templates from They Say‚ I Say With Readings (2009)‚ eds. Graff‚ Birkenstein‚ and Durst To capture authorial action… X acknowledges that… X agrees that… X argues that… X believes that… X denies/ does not deny that… X claims that… X complains that… X concedes that… X demonstrates that… X deplores the tendency to… X celebrates the fact that… X emphasizes that… X insists that… X observes that… X contends that… X questions whether… X refutes the claim that… X reminds us that… X reports that…
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