"A sports nutrition company is examining whether a new high performance sports drink should be added to its product line" Essays and Research Papers

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    Sport Drink Report

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    T-13 T-14 T-15 T-16 T-17 T-18 CL-1 CL-2 CL-3 CL-4 CL-5 CL-6 CL-7 CL-8 CC-1 CC-2 CC-3 CC-4 CC-5 CC-6 Dr Pepper Sparkling Fruit Flavour Soft Drink Pepsi Cola Coca-Cola USA Classic Cola American Classic Cola Whole Earth Organic Cola Coca-Cola Coke Light (Sugar Free) Dydo Energy Gym Gatorade Lemon Flavour Sport Drink Red Bull Energy Drink Barr IRN-BRU "V" Energy Drink 250 250 240 250 250 250 50 50 250 330 100 280 500 500 300 250 250 500 500 250 500 350 500 240 250 300 250 350 340 500 500 250 250 330

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    Quiz - Midday Thursday – Midnight Friday Nutrition = study components of food Food choices has the ability to influence our genetics‚ weight‚ mental health‚ digestion‚ mood‚ sleep patterns‚ immunity‚ concentration and interaction. Live to eat vs Eat to Live Food art‚ celebrities chefs and books releasing home wear‚ tv channels Embracing food in new ways Health – state of being in absence of absence of disease – more holistic than this Sleep‚ anger management‚ Fight/Flight – Digestion doesn’t

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    Sports Drinks vs. Water

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    Sports Drinks vs. Water Some people think sports drinks replenish your fluids better than water while playing sports. Some say water replenishes better than sports drinks. According to some scientists sports drinks include many sugars and electrolytes that water does not have. Others say that those sugars and electrolytes actually dehydrate more than they hydrate. They say that water is much better than these drinks. Sports drinks are being used by people who are not even active‚ they just like

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    Sports drinks: Hype or help? Date updated: April 03‚ 2007 Content provided by Revolution Health Group Energy drinkssports drinks‚ recovery drinks…call them what you will‚ their names still suggest that they’re designed for hard-working athletes. These days‚ however‚ it seems that everyone is tipping them back. But who really needs them? "I recommend sports drinks for intense exercise that lasts for more than an hour‚" says Suzanne Farrell‚ R.D.‚ a registered dietitian and spokesperson for

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    Evaluation of Mindful Sport Performance Enhancement (MSPE): A New Approach to Promote Flow in Athletes #1 Abstract The construct of mindfulness appears to be compatible with theories of flow and peak performance in sport. The present study assessed how Mindful Sport Performance Enhancement (MSPE)‚ a new 4-week program‚ affected flow states‚ performance‚ and psychological characteristics of 11 archers and 21 golfers from the community. Participants completed trait measures of anxiety‚ perfectionism

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    What would life be like without sports? Whom would fans yell at through the television? Sports can have negatives but the positives stick out more. I personally have experienced fun events during high school sports. Although sports can be dangerous and while people will argue that sports are time consuming‚ high schooler’s should participate in them. Intelligent coaches will teach their players valuable life lesson’s. One major lesson my coach taught me is fight for what I want. I live my life

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    play to my full potential. Recently‚ my soccer team has begun training at a new gym called Athletic Performance. At this exclusive training facility‚ our instructors constantly stress the importance of eating correctly. During a nutrition talk a few weeks ago I really began looking into the sports nutrition field. After researching the profession‚ I discovered I have a serious interest in sports nutrition. To become a sports nutritionist‚ an extensive amount of preparation is necessary. The job’s requirements

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    Sports Drinks vs. Water

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    Sports Drinks vs. Water Sports drinks have established a dominating position in the exercise world. Hundreds of millions of dollars are spent on media advertisements and athlete endorsements every year. The simple fact that many sports stars promote the use of rehydrating sports drinks leads the consumer to believe that such drinks must be more replenishing than just plain old water. If basketball superstars Kevin Garnett and Dwight Howard “bleed Gatorade”‚ doesn’t that make it true?

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    According to Mintel Sports Participation Report (2007) participation in sport is biased towards males under the age of 45 who are categorised in the ABC1 socio-economic grade. Therefore the ideal target market Nike should aim this product at is the young sports enthusiasts between the ages of 15-35. In order to reach their target market‚ Nike will segment the country geodemographically targeting the cities with the highest level of sports participation and ABC1 individuals. The target audience

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    A company project study “New product launch of STAMINA-India’s first sports and health drink in Pune” UNDER THE GUIDANCE OF MS RICHIE AGARWAL‚ SENIOR EXECUTIVE AND DAIRY INCHARGE T OWARDS PARTIAL FULFILLMENT OF COMPANY PROJECT STUDY 2010 AS A REQUIREMENT OF MBA PROGRAM AT SYMBIOSIS INSTITUTE

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