4 MANAGEMENT DECISION 32‚2 Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos Management Decision‚ Vol. 32 No. 2‚ 1994‚ pp. 4-20 © MCB University Press Limited‚ 0025-1747 The marketing mix management paradigm has dominated marketing thought‚ research and practice since it was introduced
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INTRODUCTION OF SUPPLY CHAIN MANAGEMENT Fierce competition in today’s global markets‚ the introduction of products with shorter life cycles‚ and the heightened expectations of customers have forced business enterprises to invest in‚ and focus attention on‚ their supply chains. This‚ together with continuing advances in communications and transportation technologies (e.g.‚ mobile communication‚ Internet‚ and overnight delivery)‚ has motivated the continuous evolution of the supply chain and of the techniques
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Strategic Management Fred R David (1997) states that strategic management can be defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable the organisation to achieve its objectives. νAs the definition suggests‚ strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development and computer information systems to achieve organizational success νStrategic management is a
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Introduction This is a 2‚000 word individual assignment which covers the following learning outcomes: • Apply knowledge and skills in relation to the key aspects of the strategic management process. • Compare different theories and perspectives of strategic management and use and appraise them appropriately. |Content |Page | |Introduction
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hired officer at the Food Chain‚ Inc. was jolted by the conversation he just had with Ria Tolentino‚ an employee at the counter. Ria complained that female employees were being passed over for promotion in favor of male employees who had less experience and seniority. She explained she had been passed over promotion twice since she started working at the Food Chain. After Ria left his office‚ Joel began to immediately investigate her complaints‚ only to find out that for the fast two year or three
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Healthy Food Against Fast Food Being on healthy diet is something hard to stay on it for a long time beacause you miss the‚ taste the smell and the joy of junk food also known as fast food. Many of us found fast food is more delicious than healthy food while few people found healthy is more delicious than fast food. World Health Organization made statistics about
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NTUC Fairprice’s primary distribution/warehousing system are: a wholly owned Fresh Food Distribution Centre and a centralized warehousing and distribution company‚ Grocery Logistics of Singapore Pte Ltd Attitude towards standardization ‘As a trusted supermarket retailer in Singapore serving our customers for more than 30 years‚ maintaining high quality standards and adopting best international practices are integral to FairPrice’s promise to deliver quality products at best value and service
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CONTENTS INTRODUCTION……………………………………………………………………………..3 WHAT IS SUPPLY CHAIN MANAGEMENT……………………………………………….4 Three flows of supply chain management………………...……………………………4 FIVE COMPONENTS OF SUPPLY CHAIN MANAGEMENT……………………………..5 VALUE CREATION THROUGH SUPPLY CHAIN MANAGEMENT……………………..6 Three sources of data integration…………………………………………………….....7 SUPPLY CHAIN MANAGEMENT SOFTWARE CATEGORIES……………………….….8 TYPES OF SUPPLY CHAIN MANAGEMENT SOFTWARE………………………….……8 RFID TECHNOLGY…………………………………………………………………………
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Ramirez Fast food and homemade food Homemade food is better than fast food because it’s healthy‚ cheaper‚ and you control what’s in your food. Food is the most important thing that keeps us alive so we have to choose wisely on what we eat. But some people choose to eat meals that are giving to you in less than five minutes than a meal that takes thirty or more minutes. Fast food and homemade food also have their similarities because you could choose what you want to eat and when you want it. Fast
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Research topics in business and Management A-Marketing 1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
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