based on Dell Inc. Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion - - Essay 2 : Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion - - Written By SiraJemmy REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company:
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Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers‚ competitor’s customers‚ Brand switchers‚ and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient
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Introduction to Dell Michael Dell founded the company Dell to offer network servers‚ workstations‚ storage systems‚ Ethernet switches‚ desktops‚ and notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision
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DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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traditional channel strategy in the computer business? Dell’s most important FSA is its direct sales model. The traditional model startsed with manufacturers building computers‚ they distributed them to dealers who sellold them. Dell started with selling PCs directly to end users. In China they also used the ‘dual system’ model (using both direct sales and distributors). An important feature necessary for the direct sales model to be successful is an efficient supply chain. Dell had this efficient supply
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world. Later to be known as Dell Computers Corporation and now Dell Inc.‚ this company was founded by this‚ college dropout ‚ Michael Dell in the early 1980’s who started out upgrading hard drives for IBM compatibles. A year of computer upgrades for local businesses the company had grown to a $6 million business‚ at the end of 1985 Dell started offering custom built-to-order machines which caused the company to explode with $70 million in sales. Within five years Dells’ total sales had grown to an
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Figure 3.1 : Dell Inc Dell was founded in 1984 by Michael Dell‚ he started his business by selling computer systems directly to customers this kind of business model eliminates retailers that add unnecessary time and cost and let him to know what exactly customers need. In 1996 the dell company started selling it’s product on the Internet‚ this was a very big step for dell to become one of the biggest companies which started applying e-business solutions on it’s business transactions. Dell is enhancing
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Matching Dell Between 1994 and 1998‚ the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion‚ and profits increased from $149 million to $1.5 billion. The company’s stock price rose by 5‚600%. During the same period‚ Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998‚ Dell reported operating earnings that were greater than the personal computer earnings of Compaq‚ Gateway‚ Hewlett Packard
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into a smaller groups that shared similar needs‚ wants‚ characteristics‚ and behaviours towards the goods and services. (reference). The market segmentation is a must and important to the all oraganizations. This is because each customers have different needs and wants‚ so that by segment the market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone for them. There are two segmentation criteria in Dell; segmenting consumer
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Summer Internship Project Report on To study Kara wet wipes market in the service industry By Mahipal Singh Mehra A0102211045 MBA – M&S Class of 2013 Under the
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