A PROJECT REPORT ON “ A STUDY ON CUSTOMER SATISFACTION AT SHRI GANPATI HONDA (TWO WHEELER) IN BHOKARDAN” SUMITTED BY ABRAR K. SHAIKH GUIDED BY Prof. Miss. RUCHITA RAMANI SUBMITTED TO IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGTREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) AFFILIATED TO UNIVERSITY OF PUNE. THROUGH ASM’s Institute of Professional Studies Pimpri‚ Pune – 411018. Batch (2012-14) ACNOWLEDGMENT The sense of contentment and elation that accompanies
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Lean: A key success factor in automobile industry Abstract The concept of Lean Manufacturing is well known and is being applied widely in industry. As industry moves forward in deploying lean concepts‚ it is important to recognize the potential benefit for attacking waste in above-the-shop-floor processes. While the benefits are significant in production‚ this typically constitutes less than 30 percent of the total cost of a product. Furthermore‚ the distributed‚ collaborative nature of manufacturing
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factors 18 Preference Factors 18 Conclusion 18 Recommendations 19 Questionnaire 20 Bilbiography 23 Executive Summary Research Objectives To keep apace of consumer attitudes towards mobile services and innovations‚ the group conducted a research to better understand the buying preferences of the consumers. The study focused on the following: * Understanding the various factor the influence the buying decision of mobile user. * Determine the type of mobile devices used.
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Protectionism and Trade Barriers in Automobile Industry of Malaysia Introduction When we talk about the strategic industries in the manufacturing sector of Malaysia then automobile industry of the country comes in the mind which has pushed industrialization in Malaysia. As compared to other sectors like FMCG‚ pharmaceutical‚ telecom etc we can see that automobile industry has boosted the industrialization process in the country to the heights. Automobile industry of Malaysia is named as one of the
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INDEX OF CONTENTS I. INTRODUCTION II. NEED FOR THE STUDY III. OBJECTIVES IV. OPERATIONAL DEFINITIONS V. SAMPLING DESIGN VI. QUESTIONNAIRE VII. ANALYSIS AND GRAPHS VIII. CONCLUSION INTRODUCTION With growing awareness of the link between diet and health and the increasing publicity being given to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards
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definition of elasticity is what happens to consumer demand for a good when prices increase. As the price of a good rises‚ consumers will usually demand a lower quantity of that good‚ perhaps by consuming less‚ substituting other goods‚ and so on and the demand of complementary product will also be less. The greater the extent to which demand falls as price rises‚ the greater the price elasticity of demand. Conversely‚ as the price of a good falls‚ consumers will usually demand a greater quantity of
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Preliminary Decisions 5 Questionnaire Design 7 Analysis and Output Sheets-Crosstabs 10 Major Findings 27 Conclusion 27 Executive Summary This report is a detailed analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus‚ Hinjewadi Pune. There are multiple laptop brands making their foray into the market‚ offering varied configurations‚ prices‚ features and deals. The report examines these key local trends‚ with an emphasis
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History of Ford and the world Automobile Industry: STEEP ANALYSIS: 1.Sociocultural: A few sociocultural factors have led back the automobile industry. Ford had suffered 10% fall in unit sales year on year with sharp declines in sales due to inaffective execution of the companies strartegies. The survival of ford depends critically on yhe state of the world auto industry. 2. Technological: Earlier horseless carriages were used as a source of conveyance. With the upgradation of technology the
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CONSUMER BEHAVIOUR: THE ROAD TO EFFECTIVE POLICY-MAKING 1. INTRODUCTION: WHAT IS CONSUMER BEHAVIOUR? Have you ever told yourself that you should make an effort to be more physically active? Have you ever been determined to eat healthier or drink fewer fizzy drinks? Have you vowed to buy only organic or fair trade products? Did you ever promise to yourself that next time you’ll throw your empty soft-drink can into the recycling bin? And do you think about recycling while on holidays or
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Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
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