Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a
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President of SingTel’s Consumer Group RESIDENCE Singapore Changing brand perception – the pragmatic way TEXT Marcel Noordman PHOTO Chris Maluszynski SingTel is transforming itself from a traditional telco to a multimedia solutions company. Yuen Kuan Moon‚ Executive Vice President of SingTel’s Consumer Group‚ makes it clear that digging deeply into what makes consumers tick and bold partnering are crucial in meeting such a challenge. G 16 offensive in the digital consumer market must have
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A Study on consumer perception towards HERO MotoCorp bikes and after sales services provided in Chennai city A Project proposal (Submitted by R.Sethuraman‚ Roll No: 0906MBA0547: Reg No: 68210250011) 1.1 PRIMARY OBJECTIVES * To analyze consumer perception towards Hero Honda motor bikes * To get feed back on what consumer expects from Hero Honda * To analyze consumer perception towards services offered by Hero Honda and performance of the motor cycle. 1.2 SECONDARY OBJECTIVES
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enrich the quality of workforce and turnover. I will be focusing on diversity in Siemens Company. Equality is a major issue that needs to be considered. How does Siemens solve the equality issue? And What are the advantages of diversity? Diversity is a key source for competitive edge to Siemens. The workers are fuel to offer new innovative solution that has made Siemens globally successful for 160 years. Siemens is a company that takes care of excellence goal and competitive advantage to
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ANALYSIS OF CONSUMER PERCEPTIONS TOWARD BIOTECHNOLOGY AND THEIR PREFERENCES FOR BIOTECH FOOD LABELS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Science in The Department of Agricultural Economics And Agribusiness By St. Everald A. Mclennon B.S. Louisiana State University‚ 1999 December‚ 2002 ii ACKNOWLEDGEMENTS It is my pleasure to express
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A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1 |Objective |3 | |2 |Introduction
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|Case Study: | |Siemens Builds a Strategy-Oriented HR System | |Document submitted by |Group 1 | |Authors |Amir Hamzah Mohd Amir (G0834371)
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creating more brand awareness? How can celebrity branding contribute to creating more brand awareness? Problem statement This report will cover the subject celebrity branding and how this can contribute to creating more brand awareness. Celebrity branding is a well-known‚ worldwide and commonly used strategy‚ in which celebrities collaborate with a particular brand to promote a product or service. Celebrities can draw attention to a brand‚ create positive associations and shape perceptions in consumers
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Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers‚ as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sisters clothes). He then says (after obviouslytired beating the water) to his sister that the
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is targeted at Urban Male consumer between the ages of 15-35. The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market’s big players. LAUNCH Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005. In India‚the launch was done after testing the product in Andhra Pradesh and Tamil Nadu. The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion
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