The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
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Graduate School of Business Faculty of Business & Accountancy CMGB6104: Operation Management Case Study: Lean Implementation at Siemens’ Kalwa Plant Prepared For: Dr. Kanagi Kanapathy Prepared by Group 5 (Wednesday 6.30 p.m. class): Jamaludin Muhamad Yusof CGA 120092 Sathisveran CGA 100081 Vinoden Subramaniam CGA 120012 Payam Nasehi CGA 120079 Salwa Faharudin CGA 110110 Table of Contents Page _____________________________________________________________________________________
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|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
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| A Study on the Consumer Behaviour | Of Gold Flake Kings Lights consumers | | P11134 | | | Contents Introduction 2 Company Profile 3 Product Profile 4 Research Methodology 5 Findings 6 Conclusion 7 Annexures 8 Introduction ITC limited is a Kolkata based conglomerate. The company started off as the Imperial Tobacco Company of India and was then rechristened as India Tobacco Company. The named was again changed to I.T.C Limited in 1974. Even though ITC limited is a very diverse
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Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly concerned with food
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A Brand As A Character‚ A Partner and A Person: Three Perspectives on the Question of Brand Personality Jennifer Aaker‚ Stanford University Susan Fournier‚ Harvard University [ to cite ]: Jennifer Aaker and Susan Fournier (1995) ‚"A Brand As A Character‚ A Partner and A Person: Three Perspectives on the Question of Brand Personality"‚ in Advances in Consumer Research Volume 22‚ eds. Frank R. Kardes and Mita Sujan‚ Advances in Consumer Research Volume 22 : Association for Consumer Research
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New Era University College of Education Awareness of the students about the History of English Language: A Survey towards improvement Mary Joyce R. Olaguer BSEd- English 3rd year English19-05(Remedial Teaching) MWF 3:00-6:00 pm Dr. Vivian Buhain Professor INTRODUCTION The English language has its origins in about the fifth century A.D.‚ when tribes from the continent‚ the Jutes‚ the Saxons‚ and then the larger tribe of Angles invaded
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Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study on Consumer Behavior towards Eco-Friendly Paper By P. Kishore Kumar & Dr. Byram Anand Pondicherry University‚ India Abstract- The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment
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Xaviers Institute of Business Management Studies Subject Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric
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many portray themselves as individuals with individual goals and needs. Siemens is a German based company‚ headquartered in Munich. It is the largest Europe-based electronics and electrical engineering company functioning globally in almost two hundred countries. Siemens operates in the fields of industry‚ energy and healthcare. The company provides a vast array of services and goods. A few examples of Siemens products in the industry and energy divisions produce automation systems ranging
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