bank consumer perceptions Abstract Internet banking is a tool in the service delivery arsenal for banks. This study focuses on client-bank relationship and on how Internet adoption may improve the qualitative relationship between banks and firms in Ghana and the business they serve. The study adopted a triangulation approach in meeting its objectives. A sample of 180 companies was sampled from the manufacturing‚ commerce‚ and services sectors of the economy. The findings of the study were
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benefits of the product. Dove in 2007 had a mix of personal care products in addition to the soap‚ such as deodorants‚ hair care products‚ facial cleaners‚ body lotions and hair styling products. It was positioned as aesthetic need for consumers; it didn’t focus on the functional benefits but on the need to feel good by representing a point of view about the concept of beauty. It delivered this message through campaigns such as Real Beauty and Self-Esteem that questioned the true meaning
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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Public Awareness about Open Dumping of Solid Wastes and Its Effect on the Surrounding Environment: A Study at Kachuadanga in Tangail Pourashava‚ Tangail‚ Bangladesh. T. R. Tusher‚ M. Mustafa and S. Khanam Department of Environmental Science and Resource Management Mawlana Bhashani Science & Technology University‚ Santosh‚ Tangail-1902 Abstract The study was conducted to know the public awareness about open dumping of solid wastes and its effect on the surroundings
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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induced between the accommodative and vergence components in stereoscopic displays represents an unnatural viewing condition. There is now some evidence that stereoscopic viewing may induce discomfort and changes in oculomotor parameters. The present study sought to measure oculomotor performance during stereoscopic viewing. Using a 3D stereo setup and an eye-tracker‚ vergence responses were measured during 20-min exposure to a virtual visual target oscillating in depth‚ which participants had to track
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Perception is a process by which an individual organize and interpret their sensory impressions in order to give meaning to their environment. Perception is a process that all people take part in as we move through the course of events in our daily lives. When we meet people‚ make business decisions‚ evaluate performances‚ or pass judgments‚ our perception surrounding such events help persuade our next course of direction (Goldstein‚ 2006). In a sense‚ perception‚ accurate or flawed‚ is our reality
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