Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards
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global mega brands peeped into Indian markets expecting a huge market which was just waiting to be tapped. Although the entry of MNC’S did not make an impact initially‚ aggressive marketing strategies and innovative consumer friendly schemes has resulted in a sharp rise in their market share. At present many international brands like Sony‚ Samsung‚ Panasonic‚ Philips‚ LG‚ and Thomson etc. are competing with Indian brands such as BPL‚ Videocon‚ Onida etc. to capture Indian markets. This study has been
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Student name: Mahina Mclintock Title: Life on the refrigerator door Author: Alice Kuipers Text type: Novel Date read: 2/5/13 Claire is a teenager‚ growing up with a single‚ hardworking mother‚ whose job in the natal ward of the hospital keeps her away from home at irregular hours. As a way of keeping in touch‚ Claire and her mother leave notes for each other on the refrigerator door. Containing everything from shopping lists‚ requests for money‚ and reminders about looking after their pet
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Chapter 1 Understanding Consumer Behavior Ques1. ‘Marketing without consumer understanding is sales’. Do you agree? Why? Ans1. Yes‚ Marketing without consumer understanding is just like sales‚ because understanding the consumers is the main key to provide them good services. To provide good consumer care‚ we must deliver what we promise. But great consumer care involves getting to know your consumers so well that we can anticipate their needs and exceed their expectations. Marketing and sales go
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A study of customer satisfaction with life insurance in Chandigarh tricity. Ads by Google HDFC Life Term Insurance 1 Cr. Life Cover@just रु 24/day. No Medicals upto 75L Cover* Buy Now www.buyhdfcslonline.com Abstract: Over the last few years‚ developments in the insurance sector have resulted in a paradigm shift in the way the business is conducted. Customer servicing today has become the focal point of insurance companies. However‚ there is absolutely no exaggeration in mentioning that the amount
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the foundation of the brand. A company’s certain brand. Once in the market‚ brand name will greatly determine its position in the fight for consumer. It can distinguish the product in a competitive position when its brand name has favourable associations which customers are looking for‚ or can be positioned in the lower rank when it has negative associations and impressions. Some brands are usually unknown to the customers in the market place while on the other hand some brands show very high degree
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CASE STUDY ON CONSUMER SURPLUS – NESTLE Background Nestlé is one of the world’s largest food and beverage manufacturer‚ employing around 250‚000 people and operating in 180 countries. In the UK we have been considering the disposal of waste from our 22 sites for some time. A significant concern for Nestlé in the past has been that surplus stock‚ perhaps near the end of its shelf life‚ once out of Nestlé’s control could re-enter the market. With environmental concerns a key part of Nestlé
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STUDY ON FOREIGNERS’ PERCEPTION ON ROMANIA’S IMAGE AS TOURISM DESTINATION Ruxandra-Irina POPESCU Alina-Georgiana PROFIROIU Abstract Romania’s image worldwide is a major priority for our public authorities. The aim of this study is to identify foreigners’ perception on Romania’s image as tourism destination departing from three research hypothesis: foreigners’ perception on Romania’s image as a result of Romanians behavior inside and outside the country’s borders‚ foreign visitors’ perception
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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TABLE OF CONTENTS Table of Contents...................................................................................2 Introduction:...........................................................................................5 Need of Study:.....................................................................................5 Target Audience:.................................................................................5 RESEARCH METHODOLOGY:......................................
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