"A study of consumer perception and brand awareness of siemens refrigerator" Essays and Research Papers

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    I remember an essay I have written in the beginning of my student life. The title was ‘Aim of my life’ and I have written about being an aeroplane pilot when I grow up. But‚ later I was fascinated by the circuit designs and was determined to study Electrical Engineering since I was in high school. I have cherished a dream to pursue my career as an electrical engineer and I was enrolled in the department of Electrical and Electronics Engineering in Ahsanullah University of Science & Technology

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    Legal Awareness

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    Legal Awareness: Valid Warrantless Arrest No. 1: A police officer or a private person may‚ without a warrant arrest a person when in his presence‚ the person to be arrested has committed‚ is actually committing or attempting to commit a crime. The most common application of this is the “in flagrante delicto” rule in “buy-bust” operations. “In flagrante delicto” basically means getting caught in the act of committing a crime. A buy-bust operation is a form of entrapment usually conducted to enforce

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    arrangement of key alternatives for green brand situating‚ construct either in light of useful brand properties or on enthusiastic advantages. The point of the study is to test the proposed green situating methodologies against each other‚ surveying their impact on saw brand situating and mark mentality. A hypothetical model of the dimensionality and attitudinal impacts of green brand situating was created. Both recommended distinct options for green brand situating‚ alongside a consolidated useful

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    Vigilance Awareness

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    Vigilance Awareness As you are well aware‚ there is an increasing concern about corruption eroding the basic values of life. It has not only a negative effect in social dynamics but also erodes the value system established in the country. It is important that the younger generation who has to play a pivotal role in the development of the country needs to be educated on the urgency to fight against such unethical practices. In general‚ Vigilance awareness means awareness about the rights and

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    Brand Extension

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    Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the

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    Content 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15 2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16 3. Literature……………………………………………………………………...18 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing

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    Moral Awareness

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    1 -Moral awareness is the first step along the path to ethical behavior. -It begins when an individual realizes that a moral principle is in danger or notices an ethical code being violated. -Awareness of ethical dilemmas in a situation is far from automatic. Many authorities allow unethical behavior to go on not because they are being malicious but simply because they don’t realizing that an ethical standard is in jeopardy. 2 -The video I’m about to show is a great example of low moral awareness

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    Phonological Awareness

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    relates to acquisition of phonological awareness and word knowledge (National Reading Panel‚ 2000‚ p. 2-1). Word knowledge is the association of sounds and meaning‚ later transcribed to a symbolic system used to decode reading. Though without phonemes‚ the written language becomes ‘arbitrary’ (Yopp & Yoop‚ 2000‚ p. 131). Concepts of words and phonology work hand in hand to promote reading success. For example‚ a horse is a visualised concept until phonological awareness is discussed and exemplified for

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    Brand Personality

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    Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits

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    falls from operational grace‚ leaving a wake of bludgeoned brand names and skeptical consumers to question the wisdom of offshoring. Strategic Expansion in Emerging Markets Perhaps these alarming headlines reveal only a partial story. If offshoring is the sole culprit of such operational demise‚ manufacturers would inevitably seek safer harbor somewhere else. Indeed‚ there’s no shortage of risk when it comes to ensuring quality. A mid-2007 study found that only 40 percent of respondents felt they could

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