Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards purchase
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1. Executive Summary Hero Honda Motors (India) Ltd. is the World’s biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company‚ it set up a 50/50 joint venture‚ set up in 1984 with Honda Japan‚ to manufacture and sell motorcycles in India. Honda brought in the technological know-how‚ and Hero the India presence‚ and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India‚ by offering an affordable 4-stroke‚ 100 CC motorcycle‚ that
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roles of food labels are use to inform the consumer and help sell the varieties of food products. The food labeling is significance for consumers to have the right to demand on the healthy products and having the guide in determine the health products such as nutrition information on the food packages. It is play role as assistance for consumers in making better choices as well as the encouragement to develop healthier products. Besides‚ most of adults’ consumers are very aware of information on nutrition
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A Hero In the worlds eye of a hero we tend to think of super heroes from comic books‚ movies ‚ and television shows. Well many of us look up to that special person in our lives that have shown courage and determination to succeed after set backs. My hero in my life is my father. My father was born in a small town in Durango‚Mexico. He was brought to the United States at the age of 6 years old with 6 other siblings. While being raised in South Central Los Angeles‚ California he was brought into
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This case study included information on a sample of fifty credit card accounts. This information‚ table one‚ included household size‚ annual income‚ and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56‚ analyzing the graph there is a correlation of household size to amount charged‚ but there is a range per
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Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
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SYNOPSIS ON A study on the factors influencing the purchase of Yamaha bikes in Delhi region To be submitted for the partial fulfillment for the degree of Masters of Business Administration (MBA) Under the Guidance of Dr.S.C.Gaur (Associate Professor) Gitarattan International Business School Submitted By: Surojeet Saha 17219103911 GITARATTAN INTERNATIONAL BUSINESS SCHOOL (Affiliated to Guru Gobind Singh Indraprastha University) ROHINI‚ NEW DELHI- 110085 2011-2013 1) Title
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Hero Deep in Southern California there once was a family‚ a single mother and her only son Kevin. They also had a dog which they loved very much as if it was another son for the mother. The life they were leading was like a fairytale because the whole family were very happy and delighted. However there was one day they lived and dreaded for there whole lives… One day Kevin was playing outside with his friends‚ the way he always did almost everyday of his wife. What he didn’t realise was that
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Hero A hero to me is someone who has courage‚ bravery or the ability to do something out of the ordinary to help another person and expect nothing in return. A hero has many definitions that show examples like comic book super heroes to your local police officers but in reality any normal person can be a hero in someone’s eyes. You see heroes everywhere but sometimes you just never pay attention to what’s going on. For example you can be walking downtown and pass by an alley where someone
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Internet Tools at Dirt Bikes University of Phoenix IT/205 Introduction Management of a Dirt Bike company is worried about how much money is spent on communication with people within and on the outside of the company. They are obtaining information on how to provide the industry with global economy. I will provide the information on how to use internet tools and technology to improve the communication and gathering of information to be more efficient and to help save money. For the organization
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