Customer Satisfaction in the Banking Industry Case Study – Barclays Bank of Kenya Ltd. Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al‚ 2000). With positive results in most research
Premium Customer satisfaction Service system Quality of service
PERSONAGE GROUP (Bedian Campus) MGT211 1) How you will differentiate your product from your competitors? Product: The good‚ service‚ or idea that is marketed to fill consumer wants and needs. Improving existing products and developing new products are among the marketer’s most important tasks. Product differentiation: Creation of a product or product image that dif fers enough from existing products to attract consumers. Differentiation is a source of competitive advantage. Combinations
Premium Marketing
Management of Change in banking sector Introduction:- Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India’s banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans
Premium Bank Central bank
(People‚ Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose‚ we introduce an extended model of the CRM concept‚ including the three additional P’s. After an analysis‚ it is concluded that the extended model of the CRM concept is actually used as a differentiator. However‚ as the major Indian bank have a similar strategy; it then appears really difficult to differentiate to a large extent. Background The importance
Premium Marketing Bank Customer relationship management
IN INDIAN BANKING 4.1 GROWTH OF BANKING SYSTEM IN INDIA : In order to understand present make up of banking sector in India and its past progress‚ it will be fitness of things to look at its development in a somewhat longer historical perspective. The past four decades and particularly the last two decades witnessed cataclysmic change in the face of commercial banking all over the world. Indian banking system has also followed the same trend. In over five decades since dependence‚ banking system in
Premium Bank Financial market
CHAPTER 1 INTRODUCTION OF BANKING SECTOR IN INDIA Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India‚ which started in 1786‚ and Bank of Hindustan‚ which started in 1790; both are now defunct. The oldest bank in existence in India is the State Bank of India‚ which originated in the Bank of Calcutta in June 1806‚ which almost immediately became the Bank of Bengal. This was one of the three presidency banks‚ the other two being the Bank
Premium Bank
Responsibility in Indian Banking Sector A Case Study on Corporate Social Responsibility in Indian Banking Sector Acknowledgement I would like to thank Mr. S.C Bihari‚ Professor Banking Management for giving me the opportunity to work on the case and for increasing the knowledge base in the area of banking sector. I am also thankful to sir
Premium Corporate social responsibility
1.1 Origin of the StudyPage The report entitled “Corporate Social Responsibility in The Banking Sector of Bangladesh” has been prepared as a partial fulfillment of MBA program‚ of Dhaka University.After completing my Masters of Business Administration (MBA) as a student of Dhaka University‚ I wanted to submit this project paper. 1.2 Significance of the Study The ‘social contract’ between the corporation and the community is of critical importance. The motivations for these contracts are
Premium Corporate social responsibility Social responsibility
THE IMPACT OF COMPUTER IN THE BANKING SECTOR In the 21st century‚ more and more people are using the computer and banking system to manage their personal and business finances. Indeed‚ the blending of computer and banking has made the overall management of household and business finances far easier than it ever has been at any point in history. With the computer and banking‚ it is simple to keep track of various types of financial accounts. Indeed‚ all you need to do is log onto the computer
Premium Bank
directors were acting against shareholders’ interests. Most famous corporate scandals have been companies like Enron‚ WorldCom and Barings Bank. There was poor governance in these companies‚ which has been the main reason for their failure. In 1980’s‚ corporate governance has been a great issue of concern due to big corporate scandals resulting from lack of accountability of board members and weak accounting standards. Enron‚ the seventh largest American company‚ known as the giant energy company
Premium Corporate governance Business ethics