Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on‚ to the ads we see. SOME DEFINITIONS: “Marketing is the process of discovering and translating consumer needs and wants into products and services specifications‚ creating demand for these products and services and then in turn expanding this demand.”
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shopping area in Hong Kong. People in China and several South East Asia countries tend to have lower budgets for hotels but reserve more for shopping‚ they are our major targeted customers. Demographic segmentation is that the market is measured by consumers’ age‚ gender‚ income or education‚ etc. Harbour hotel can segment their customers by the disposal income and education. Lower disposal income and less educated customers have high preference to stay in budget hotels. Psychographic segmentation
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Pages ACKNOWLEDGEMENT 03 PREFACE 04 EXECUTIVE SUMMARY 06 INTRODUCTION TO THE INDUSTRY 07 INTRODUCTION TO THE COMPANY 20 RESEARCH METHODOLOGY 26 ← Title ← Objective of the Study ← Scope of the Study ← Significance of the Industry ← Significance of the Research ← Research Technique ← Sampling Methodology ← Sampling unit ← Sampling Area ← Sample Size ← Limitations FACTS AND FINDINGS 32
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2012 Consumer Expenditure on Real Estate and Consumer Durables An Analysis 9/30/2012 INDEX Abstract 2 CONSUMER EXPENDITURE ON REAL ESTATE 3 Backdrop 3 Introduction 5 The many faces of India 7 Shape and Size of Consumption 9 India’s real estate sector 14 Real Estate Market 15 Market size 15 Marget segment 15 Investment scenario 20 Key trends 25 The way forward 26 EXPENDITURE ON CONSUMER DURABLES 27 Macroeconomic scenario 27 Consumer durables 31 Challenges 33
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too surprising to find them in heavily residential buildings. T1 and T3 are both examples of high-speed telephone lines. Both of them may be used to provide broadband internet access. Technically‚ a T1 connection is a fiber-optic or copper line that is separate from the regular phone line. However‚ the T1 line can be used for both broadband Internet access in addition to phone purposes. T1 and T3 lines are commonly used by businesses because they offer very fast data transfer rates. This is appealing
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Business | 5 | 10 | Government Employee | 11 | 22 | Private Employee | 13 | 26 | Students | 18 | 36 | Others | 3 | 6 | Total | 50 | 100 | Source : Survey Data This Table shows how are respondents are grouped on the job criteria.From study of this table we can derive that about 1/3rd of total respondents are students ‚1/3 rd by both business class as well as government employees and rest by private employees and others. Chart 1.1 Source : Survey Data Table 1.4 | | | | |
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and J. Parikh (1997): Accounting and Valuation of Environment: Volume I: A premier for developing countries‚ Volume II: Case studies from the ESCAP Region‚ United Nations‚ New York. United Nations (1968): A System of National Accounts‚ Publication E-69‚ XVII.3‚ New York. United Nations (1993)‚ ‘Integrated environmental and economic accounting: interim version‚ studies in methods’ in Handbook of National Accounting‚ Series F‚ No. 61‚ New York: United Nations.
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and customer loyalty”‚ and explore the benefits of loyalty in hotel industry. Building customer loyalty is one of the biggest challenges for the hotel industry. Today‚ marketers are looking for the information on how to build customer loyalty. This study investigates and develops methods that will help hotels increase customer loyalty. Loyal customers will also help promoting the hotels by spreading positive word of mouth regarding that business or hotel. Customer loyalty is complicated to define.
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A number of satellite communication systems have been proposed using geosynchronous (GEO) satellites‚ as well as low earth orbit (LEO) constellations operating in the Ka-band and above. At these frequencies satellite networks are able to provide broadband services requiring wider bandwidth than the current services at C or Ku-band. As a consequence‚ some of the new services gaining momentum include mobile services‚ private intranets and high data rate internet access carried over integrated satellite-fiber
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QUESTIONNAIRES 5 5.3B SEMI-STRUCTURED INTERVIEWS 6 5.4 SAMPLE SIZE 6 6.0 ACCESS & ETHICS 7 7.0 TIMESCALE 8 8.0 RESOURCES 8 9.0 APPENDIX 8 10.0 BIBLIOGRAPHY 9 1.0 WORKING TITLE Celebrity Endorsement‚ its impact on Consumer Behavior: An Adidas Case Study 2.0 BACKGROUND & JUSTIFICATION Research into the world of celebrity advertising sprang from the modern day phenomena of celebrity culture and the total incomprehension of its extent until I became a victim to celebrity endorsement
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