Business | 5 | 10 | Government Employee | 11 | 22 | Private Employee | 13 | 26 | Students | 18 | 36 | Others | 3 | 6 | Total | 50 | 100 | Source : Survey Data This Table shows how are respondents are grouped on the job criteria.From study of this table we can derive that about 1/3rd of total respondents are students ‚1/3 rd by both business class as well as government employees and rest by private employees and others. Chart 1.1 Source : Survey Data Table 1.4 | | | | |
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My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate‚ Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales
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BACKGROUND OF THE STUDY: Marketing Research Marketing Research has wider meaning and scope. It is the systematic gathering‚ recording and analyzing of data about problems connected with the market place‚ i.e. problems relating to product‚ price‚ place and promotion of the 4 P’s of the marketing mix. The American Marketing Association defines Marketing Research as follows:- Marketing Research is the function which links the customer‚ consumer and public to the
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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Viva I. Significance of the Study A. Indicate Type of Research & how your research will refine‚ revise‚ or extend existing knowledge in the area under investigation. II. Statement of the Problem A. “The problem statement describes the context for the study and it also identifies the general analysis approach” III. Purpose of the Study - Abstract - Conclusion A. “The purpose statement should provide a specific and accurate synopsis of the overall purpose of the study IV. Review of the Literature
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cash reserve requirement can be calculated by taking into account and listing possible unfavorable events and assigning probabilities to them. Current Ratio-1.04 Quick ratio-0.68 These ratios indicate that the firm has the ability to meet its short term obligations and has an efficient operating cycle. It also indicates that it is being able to meet its working capital requirements from current liabilities. * Firm’s capacity to raise Equity and Debt- The Debt/Equity ratio of the company is
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Study of Customer Preference towards Savings Schemes of Laluk Post Office A Case Study‚ Submitted to Dibrugarh University in Partial Fulfilment of Bachelor’s Degree in Commerce With Specialization in Marketing Submitted by: Aditya Prasad Chakravorty Roll Number: Registration Number: Dibrugarh University Dibrugarh Dr. K.M. Bhagawati Associate Professor Dept. Of Marketing Management D.H.S.K. Commerce College Dibrugarh‚ 786001 Assam Certificate Certified that the project report
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Nestlé Decides to Expand Internationally Nestlé entering the European market starting in France is the focus of the article. The article’s main idea is obesity and how to integrate Jenny Craig into Europe. Obesity has increased tremendously in Europe and Nestlé plans to help Europeans fight this problem by integrating European elements into the Jenny Craig weight loss program and also appeal to Europe’s culture and lifestyle. It is believed that obesity will increase tremendously by 2015 and
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Nesle - Strategic Managment Nestle is a Swiss‚ world leading multinational company producing a wide range of tasty beverages and nutritious food at international standards. Nestle holds on to a good brand name‚ innovative products‚ low cost‚ rising share market and a financial position which can be classified as Cash Cow using the Boston Consulting Group Matrix. Nestle has an employee strength of over 328‚000 people around the world. Nestle produces a wide range of baby food‚ dairy products‚ beverages
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International Journal of Management and Social Sciences Research (IJMSSR) Volume 2‚ No. 4‚ April 2013 ISSN: 2319-4421 22 A Study of Investors Preference towards Various Investments Avenues in Dehradun District V. Alagu Pandian‚ Faculty Member ‚ Institute of Cooperative Management‚ Dehradun G. Thangadurai‚ Assistant Professor‚ Department of Commerce (C.A‚ E.C)‚ A.N.J.A College‚ Sivakasi. ABSTRACT The major features of an investment are safety of principal amount‚ liquidity‚ income stability
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