On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship management)
Premium Customer relationship management
CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
Premium Customer relationship management Customer service Bank
Sino College Customer Relations Management Strategies Victor Chak Billy Keung Jonathan Cheung Customer Relationship Management (BMC 333) Kenneth Ng 22/11/2013 Table of Contents Introduction 1 Contents 2 1.Organization background 1.1 Weakness in CRM strategies 2.1 2.New mission statement 2.1 Slogon & core value 2.2 Target market selection 2.2 3.New Loyalty program 2.4 4.General Customer relations strategies 2.5 Conclusion Reference Introduction
Premium Customer relationship management Customer service
2009‚ pp. 206-209 Study on Balanced Scorecard of Commercial Bank in Performance Management System Yansheng Zhang1‚ Longyi Li2 1‚2 South China University of Technology‚ Guangzhou‚ China 1 Zhang.ys01@mail.scut.edu.cn 2 lyli@scut.edu.cn Abstract—Performance management of commercial banks is an important aspect of banking business management. this paper makes study about how to use the Balanced Scorecard as a tool‚ which is applied to commercial banks performance management system‚ and points
Premium Bank Balanced scorecard Strategic management
Failure Analysis: Customer Relationship Management Customer relationship management (CRM) is “an information system that combines methodologies‚ software‚ and the Internet to help an organization establish stronger customer relations with customers” (Awad‚ 2007‚ p. 296‚ para. 1). Through human involvement and information technology‚ CRM allows organizations to gain insight into customer demographics and market trends. Additionally‚ CRM helps organizations enhance their customer service‚ improve
Premium Customer relationship management Customer service
Customer Service Relationship Management & Customer Service Relationship Strategy Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify‚ target‚ acquire‚ and
Premium Customer service Customer relationship management
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives 1. 2. 3. 4. 5. How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning‚ production‚ and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? What are the challenges posed by enterprise applications? How are enterprise applications used in platforms for
Premium Customer relationship management Supply chain management Supply chain
Behaviour & Information Technology Vol. 28‚ No. 4‚ July–August 2009‚ 373–387 Modelling electronic customer relationship management success: functional and temporal considerations M. Khalifaa* and K.N. Shenb a Information Systems Department‚ City University of Hong Kong‚ 83 Tat Chee Avenue‚ Kowloon‚ Hong Kong; bDepartment of Management Information Systems‚ Abu Dhabi University‚ PO Box 59911‚ Abu Dhabi‚ United Arab Emirates (Received 23 November 2006; final version received 26 January 2008)
Premium Customer service Customer Customer relationship management
COMPARATIVE STUDY OF COMMERCIAL BANKS AND CO-OPERATIVE BANKS Introduction The robust macroeconomic environment continued to underpin the financial performance of Indian banks during 2004-05‚ with major bank groups successfully weathering the impact of an upturn in interest cycle. The demand for credit was broad-based during 2004-05 with agriculture and industry joining the housing and retail sectors to drive up the demand for credit. A sharp increase in net interest income mitigated to a large
Premium Bank Fractional-reserve banking Money
Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
Premium Customer relationship management Customer service Subprime mortgage crisis