during the early 1990s. The approach to such reforms in India has been one of gradual and non-disruptive progress through a consultative process. The emphasis has been on deregulation and opening up the banking sector to market forces. The Reserve Bank has been consistently working towards the establishment of an enabling regulatory framework with prompt and effective supervision as well as the development of technological and institutional infrastructure. Persistent efforts have been made towards
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Customer relationship management or CRM is not just the application of technology‚ but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. It enables businesses to: Understand the customer Retain customers through better customer experience Attract new customer Win new clients and contracts Increase profitably Decrease customer management costs It is usually more profitable in the long run for a company to keep existing
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Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives
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2 OBJECTIVES OF THE STUDY To know the factor which influence to buy the two wheeler in SRI Meenakshi Honda To know consumer behaviour while purchasing of two wheeler. To identify the various factors leading the customer to purchase Honda two-wheeler. To find out the reasons for buying the Honda two-wheeler To study the behavioural factors of consumers in two wheelars To analyse the impack of behavioural factors of consumer and choosing particular branch To the study the consumers opinion
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Carine Bourgeaux Nur Afidah Stephanie Courtadon Customer Relationship Management Case ROYAL BANK OF CANADA Developing and Implementing CRM Strategies Royal Bank of Canada I. A GLANCE LOOK OF RBC (Royal Bank of Canada) The Royal Bank of Canada is the leading financial services provider in Canada. It has a $ 165 million asset‚ $ 1 billion profit. The service from this company relates with a huge amount of customer‚ for their customer base reach over 10 million and 1.3 million of them already
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CUSTOMER RELATIONSHIP MANAGEMENT IN INDIAN BANKS * Popli‚ G.S ** Rao‚ D.N. 1. Background Relationship Marketing is the process of building long term mutually beneficial relationship with the customers. The Financial Institutions in the developed countries are using this marketing tool very effectively by taking full advantage of Information and Communication Technologies. The Indian Banking Industry which was operating in a bureaucratic style prior to 1991 had to undergo large scale transformation
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Commercial Bank of Ceylon PLC Introduction Commercial Bank of Ceylon is identified as the benchmark private sector bank in Sri Lanka. The Bank had the largest market capitalization among all listed banking institutions in Sri Lanka and was ranked at No. 05 among all listed entities as at end 2012. Commercial Bank is only the Sri Lankan bank represented in the top 1000 Banks in the world for two consecutive years of 2011 and 2012. The bank has a subsidiary in Bangladesh. The Bank’s Head Office
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Background of the study Banking plays an important role in the lives of individuals as well as nations. As a matter of fact‚ you couldn’t just imagine how our economic system in particular could function efficiently and effectively without the services rendered by banks. As the center of the financial sector‚ the banking industry in most emerging economies is passing through a process of change. With the passing of years‚ our banking system underwent
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Commercial Bank Recent changes have reformed the banking sector worldwide. The economic‚ political and social transformations have obliged several banks all over the world to emphasize on retail banking. Commercial Bank answers to those challenges by implementing a change program called PEGASUS. Pegasus has under its umbrella five main programs: 1) CRM implementation‚ 2) Business Process Reengineering‚ 3) Development of alternative distribution channels such as e-banking‚ 4) New roles‚ new work
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CUSTOMER RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ABOUT GROWING TOGETHER CASE STUDY: ICICI BANK RETAIL MANAGEMENT BY AKANKSHA CHOUDHARY 088503 BMS III‚ 6TH SEMESTER ST. FRANCIS DEGREE COLLEGE FOR WOMEN 2010-2011 CHAPTER OF CONTENTS 1. Introduction 2. Customer relationship 3. Origin of customer relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM
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