Sri Lanka is a developing country with an open economy. Sri Lanka’s economic progress has been quite satisfactory in last 30 years. In Sri Lanka apparel industry is one of most important contributor to the country’s economy with the largest GDP and foreign exchange earnings. Garment industry provides the single largest employment to the country‚ which provides more than one million of direct and indirect employments. Sri Lanka is currently facing a huge competition with other larger scale competitors
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Title : Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH
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This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU)‚ in Sri Lanka. The strategies are concerned with the market‚ product‚ pricing‚ distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market strategy
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journal is available at http://www.emerald-library.com/ft Case studies on the implementation of TQM in the UK automotive SMEs Sha’ri Mohd. Yusof Universiti Teknologi Malaysia‚ Johor Bahru‚ Malaysia‚ and Elaine Aspinwall University of Birmingham‚ Birmingham‚ UK Keywords TQM‚ Implementation‚ Case studies‚ Small-to-medium-sized enterprises Abstract Describes the methodology and findings of four industrial case studies conducted on the implementation of TQM in automotive small and medium-sized
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2.1. Customer satisfaction definitions. Customer satisfaction has also been defined by another author as the extent to which a product’s perceived performance matches a buyer’s expectations (Kotler et al.‚ 2002‚ p. 8). According to Schiffman & Karun (2004) Customer satisfaction is defined as “the individual’s perception of the performance of the products or services in relation to his or her expectations” customer satisfaction could be the pleasure obtained from consuming an offer.
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Customer Satisfaction Strategies What is customer satisfaction? We are in the midst of a revolution in business. Some call it a customer revolution‚ others a quality revolution‚ others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads‚ joining and adopting the religion does not insure
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A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS BANKING SERVICES OF SBI IN KANYAKUMARI DISTRICT Dissertation submitted to Scott Christian College (Autonomous) in partial fulfillment of the requirement for the award of the Degree of MASTER OF PHILOSOPHY IN COMMERCE Submitted by ABY ABDUL RABB Reg. No. 1175 (Research Scholar) Under the Guidance of MR. I SAMUEL SUNDAR SINGH DEPARTMENT OF COMMERCE AND RESEARCH CENTRE SCOTT CHRISTIAN COLLEGE (AUTONOMOUS) NAGERCOIL - 629 003 2011– 2013 2011–
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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INTRODUCTION TO THE STUDY Customer satisfaction is defined as the measurement of how a company’s products or services meet or surpass its customer’s expectations. It is also a measure of how the customer perceives the way the company’s representatives dealt with his or her needs. Customer satisfaction plays an important role in determining the likelihood of an organization’s success and profitability over the long term. It is an important way of business to develop customer loyalty that in turn
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financial reporting environment in Sri Lanka and its impact on the companies listed on the Colombo stock exchange. Hotel SIGIRIYA PLC has been chosen to study the financial reporting requirements‚ cultural impacts and the political influences on the Sri Lankan listed companies. 1. Financial Reporting Environment in Sri Lanka 1.1. Current financial reporting requirements for publically listed companies in Sri Lanka. In August 2007‚ two stages were adopted by Sri Lankan accounting standards regulators
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