Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....
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Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive‚ an important US manufacturer of personal hygiene products. Indeed‚ Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides‚ H&H imposed a “silent management” within the partnership. Therefore‚ Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”‚ toothpaste used a
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Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true
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Colgate is a player in the $7.5 billion market of oral hygiene in the United States. This market includes products that cleanse‚ disinfect‚ freshens breath and whitens teeth and Colgate has a share of that market for all these products. The competition in this market makes being innovative practically a requirement since it is difficult to encroach upon your competitors. Knowing this information‚ companies must also ensure that they maintain a good balance of products in this industry. While
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products . In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in
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Marketing The activities of a company associated with buying and selling a product or service. It includes advertising‚ selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans‚ packaging design‚ celebrity endorsements and general media exposure. The four ’Ps’ of marketing are product‚ place‚ price and promotion Market Segmentation A marketing term referring to the aggregating of prospective
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
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Executive Summary The objective of this RFI is to determine whether or not Colgate-Palmolive (C&P) should remain with SAP for their technology infrastructure‚ or if they should seek out other or new IT opportunities. C&P needs to determine what is important and whether or not IT supports it. We evaluate the current problem C&P is facing and the future trend of the technology. We reviewed SAP and its competitor‚ Oracle‚ to determine whether C&P should stay with their current provider and what
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Assignment # 2 MARK 301 Question 1: The five most important strengths that should be included in a Highlighted SWOT are: * The Colgate Precision Toothbrush is the most efficient in Plaque removing (up to 35% more efficient than any other toothbrush on the market) if used usually. * Thanks to its conception‚ it is the most efficient of the market to access the spaces between the teeth and the front and back teeth. * There is only one models with bristles of three different length and
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MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively named Colgate Precision will be
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