A STUDY ON THE PROMOTIONAL STRATEGIES OF IDBI FEDERAL LIFE INSURANCE CO LTD 1. Abstract of the paper The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à-vis its various competitors like LIC‚ SBI life‚ ICICI prudential‚ etc. The paper aims at the various promotional strategies adopted by the company to make information available‚ about its products‚ to its potential customers. The primary objective of the paper is to find out whether the
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Chapter- One Renaissance: Automobile Industry 1.1 Introduction There was a time in India when the portly Ambassador was India’s most coveted and popular car. The Indian car buyer had to wait for months on end and even years before he could lay his hands on an ambassador or a Fiat Padmini which was usually handed over by nonchalant‚ supercilious salesmen. It was the Maruti 800‚ a product of the Japanese car giant Suzuki collaborating
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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fully automated. In the old days‚ firms attached importance to the production of virtually every part in a single plant‚ while today‚ carmakers concentrate on only a few specific production stages. Parts and module production‚ services and related activities have been shifted to other‚ specialised firms. Since the 1980s‚ it has become clear that further productivity gains to retain competitiveness can be possible only by outsourcing and securing greater
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Promotional Practice Report ‘It Has To Be’ Heinz Campaign Introduction In early 2009 Heinz saw their market share depreciating‚ they realised the impact of the recession had effected consumers spending power and ultimately people were turning to cheaper alternatives in all core product ranges “ Private label is a big player and were going to have to deal with it as an organisation and an industry” (WARC “It has to be Heinz: Maintaining leadership in uncertain times”‚ 2010). Further more
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Individual Assignment : Sales Ethics is an Oxymoron It is often disputed amongst business enthusiasts whether ‘sales ethics is an oxymoron?’ A few decades ago‚ understanding and fostering ethical decision-making in the business world wasn’t as complicated as it is today. It is argued that although individual factors play a significant role in the ethical practice of day-to-day business‚ ultimately it is up to management and the top-level hierarchy of a firm that ultimately sets the standards
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Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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time for activities that improve the mind‚ such as reading and doing word puzzles. Other people feel that it is important to rest the mind during leisure time. • You should write at least 250 words. • You should spend about 40 minutes on this task. In generally‚ people agree that leisure time is important for everyone. We feel tried ourselves after the work‚ the study‚ than we want to spend little time for doing what we want. However‚ everyone like to do another types of activity. Some people
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Executive Summary The local chapter of sales professionals in the greater San Francisco area wanted to assess relationships‚ if any‚ between differences in salary for inside and outside sales representatives‚ and years of experience. For the experiment 1-10 years was considered low‚ 11-20 medium‚ and 21+ high. 60 inside salesman and 60 outside salesman were interviewed‚ for a total of 120 observations. We were asked to conducted an analyses on the data furnished. The hypothesis is that
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Statement of Problem Based on the article‚ Joe’s sales manager definitely did not do a good job as sales coach and sales leader in this case. His action and behavior was not helpful to Joe in order to convert the sales instead his language and body language had made the situation worse. In addition‚ he did not coach Joe effectively before the call and on-the-job. Based on the textbook‚ “the best sales managers should have a vision of where the sales force is going‚ and they have the ability to describe
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