significance to the group of individual‚ the scope and limitations‚ and the definition of important terms used in the study. Introduction The study of human behavior is absolutely essential for anyone to cultivate positive relations with others and avoid unnecessary conflict. The study of human behavior needs to be part of any educational curriculum program. The study of human behavior helps one to understand that it’s part of our human nature to make mistakes‚ that good intentions lead to mishaps
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Learning With Technology: The Impact of Laptop Use on Student Achievement James Cengiz Gulek & Hakan Demirtas www.jtla.org A publication of the Technology and Assessment Study Collaborative Caroline A. & Peter S. Lynch School of Education‚ Boston College Volume 3‚ Number 2 Learning With Technology: The Impact of Laptop Use on Student Achievement James Cengiz Gulek and Hakan Demirtas Editor: Michael Russell russelmh@bc.edu Technology and Assessment Study Collaborative Lynch School of Education
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Marketing Guidelines for A1 (1b) Evaluate the benefits and costs of a marketing orientation for a selected organization Hints: ( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine? ( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and
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LAPTOPS V/S HAND-HELD DEVICES IN B-SCHOOLS- STUDIES ON USAGE‚ PREFERENCE AND BEHAVIOR PATTERNS Neeraj Kumar; Rekha Makhija; Prashant Iyer and Mohamed Sheriff Ameer neeraj.gjan14@spjain.org S P Jain School of Global Management | Dubai ∙ Singapore ∙ Sydney ABSTRACT: Today’s market has so many gadgets that consumers are almost spoilt for choice. Also a bulk of the consumers who are students have difficulty in choosing between laptops or handheld devices like smart phones and tablets for their
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influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor‚ cultural factor‚ personal factor and psychological factor. One of the factors that influence consumer buying behavior is social factors
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Title: | | Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: | | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other hand it will
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influencing consumers’ buying behaviour (Kotler and Keller‚ 2006). An understanding of such factors helps businesses at tailoring products that meet consumers’ needs and wants. Among important influences on consumer buying behaviour (culture‚ subculture‚ and social class) ‘’culture is the fundamental determinant of a person’s wants and behaviour’’ (Kotler and Keller‚ 2006‚ p.174). Given that ‘’all human societies exhibit social stratification’’‚ distinctive consumer buying behaviour and preferences
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An Open Access International Journal Vol.2 2013 Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting‚ Hawassa University‚ P O Box 1883‚ Hawassa‚ Ethiopia E-mail: mesays@hu.edu.et‚ mess2000@gmail.com Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study‚ a sample of 246 consumers were taken by using simple random
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| 4-7 | | 3 - Need and Scope | 8 | | 4 - Objectives of the study | 9 | | 5 - Research Methodology | 10-11
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MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends
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