1.0 Introduction and Scenario Banyan tree hotel group was established in1994 with one single resort in Phuket‚ and in recent years ‚ it has own more than 20 resorts and hotels‚ 60 spas‚ 70 retail galleries and 3 golf courses(Banyan tree hotel group‚ 2012).As the leading of international boutique hotels‚ Banyan tree hotel group are providing the unique service combined with green conscience . In the next five years‚ Banyan tree hotel is panning to extend their business into Middle East ‚ Central
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VISION AND MISSION Worldwide known lodging company – Marriot International is famous for number of products and services they deliver to its customers. But what is that‚ that makes them one of the leaders in their industry and attracts both customers and employees? As it is known the combination of such important criteria as innovation‚ people management‚ social responsibility‚ financial performance‚ use of corporate assets‚ investment‚ quality of products and services make Marriott International
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CASE STUDY THE WESTIN HOTEL Westin Hotels & Resorts is one of the most recognizable and highly-regarded brands in the leisure and hospitality industry‚ and features more than 120 hotels worldwide in a rapidly growing portfolio. The brand is owned and operated by Starwood Hotels & Resorts in addition to Westin; Starwood brands include St. Regis‚ The Luxury Collection‚ W Hotels‚ Le Meridian‚ Sheraton and Four Points by Sheraton‚ accounting for approximately 230‚000 rooms in 82
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is the strategy of the hotel? It is appropriate? It is possible? The strategy of the Portman Hotel is to achieve a new level of service among American luxury hotels. They started with these standards when they found a spectacular niche in the hotel sector. The niche was a revolution in guest services based in Hong Kong style: “To bring Asian standards of the hospitality to the U.S” Base on his goal‚ Patrick Mene‚ vice president and managing director of the Portman Hotel‚ wrote the operating plans
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A. Explain the following questions listed below. 1. If you were the executive committee of a hotel‚ what kinds of things would you be doing to ensure the success of the hotel? Guest satisfaction. Collect feedbacks from e-mails‚ surveying‚ in order to picture all the customer’s wants‚ needs and demands. By this‚ we will have the idea of what they want to experience during their stay in our hotel. This will follow the development of each and every department.In our principles of marketing when
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that represents the Rwanda incident is “Hotel Rwanda”. That film will be reviewed in this essay in relation to the Rwanda genocide‚ and the way “Hotel Rwanda” gives a picture of how the incident happened will be looked at as well. Hotel Rwanda is set in Kigali when there was a chaos in 1994 between the two ethnic groups in Rwanda‚ Hutu and Tutsi. The story itself centers on Paul Rusesabagina (Don Cheadle)‚ a manager of an extravagant Des Mille Collines hotel in Kigali. The problem between the two
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Forte Hotel Design Exercise Forte Executive Inn - Combines the ambiance of a European hotel with American functionality Target group: European and American business travellers Top three reasons for business travellers: Price‚ location‚ brandname Midprice hotel‚ 100/night 60% of american business travellers are men preferences: price‚ location convenience 40%woman preferences: cleanliness‚ safety BUT unique attributes encourage repeat visits Survey: 30% of business travellers
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Receptionist: Hotel Serusa here. Good morning. Can I help you? You : Yes‚ please. I would like to book two double rooms for three days. Receptionist: When do you need the rooms? You : I would like to reserve the rooms from 12 May to 14 May. Receptionist: Could you please hold on for a minute? I’ll have to check the reservations first. You : Yes‚ of course. Receptionist: Let me see. Yes‚ you are in luck. There are two rooms available. What name shall
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China is seeking competitive proposals from consulting firms specializing in Hotel Program in China. We see a major opportunity to enhance the value of our Hotel Program by selecting one partner to execute our 2014 China Hotel RFP. XXX China (including Legacy XXX‚ XXX and XXX) is seeking support beginning in September 2013 and lasting until the end of December 2013. The right suppliers must demonstrate capabilities in providing comprehensive support to XXX on hotel strategy‚ negotiations and implementation
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I recently along with my best friend- checked in for a 2-night stay in the Fota Island Resort. We were on a short relaxing break away from a Sunday to Tuesday. Upon arrival the lobby of the stunning and luxurious hotel‚ we we’re pleasantly welcomed by a very mannerly receptionist at the front desk. It was just after 7:30pm we arrived and en route to our room‚ we both remarked on the lovely fragrance smell that filled the hall. After dropping our luggage at the room. We quickly decided to venture
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