Professor Genevieve Kehoe 13 November 204 Globalization and India’s economic growth has constructed two seemingly contradictory narratives of the effects of this phenomenon. Thomas Friedman’s The World is Flat and Katherine Boo’s Behind the Beautiful Forevers‚ both exemplify the disparity between these two realities. Friedman frames globalization as a “world flattener” that will create new possibilities‚ opportunities‚ and equalize people across the globe. He uses India as an example of a nation that
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“Perception towards successful brands among HKU SPACE Community College Students.” To: Mr. Bowers From: Leung Tsz Wing‚ Coey ( Tse Mei Ling‚ Melanie (10488624) Class: 04 Submission Date: 9th November‚ 2012 Rev. of “Building Brands Without Mass Media.” Joachimsthaler‚ Erich‚ and David A. Aaker. Harvard Business Review 3 March 2009: 4-6. Print. In this article‚ the authors emphasize that a company must have a clear brand identity with depth
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Citizen Kane’s longevity is attributed to its ability to cast a light on contemporary values and criticize (or satire) their influence in operating a society. Many critics such as Robert Ebert claimed this film to be “the greatest movie of all time” 50 years after it was released. Orson Welles 1941 film incorporates a series of cinematic techniques to keep the viewer captivated by the plot whilst engaging with Welles depiction of; the emptiness and corruptive nature of wealth and the necessity of
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Corruption in the Beautiful Forevers Katherine Boo’s “Behind the Beautiful Forevers” takes place in Annawadi‚ a small slum near the airport in Mumbai‚ India. The story focuses on the Husain family‚ who makes their living selling recycled garbage. Sadly‚ even in this small slum‚ the population is inundated with corruption on every level. Corruption is so common that many of the inhabitants in Annawadi view it as a necessity to improve their way of life so they strive to be corrupt. Asha Waghekar‚
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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In the introduction to Martin Luther King’s book Why We Can’t Wait‚ he persuades his readers to seek change. His introduction tells of the hardships that African Americans face during his time. King uses imagery‚ pathos by using examples from history‚ and tying them all together in a final section that provides his hopeful vision of the future. Because king used these rhetorical strategies‚ the introduction to his book gave the reader a desire to achieve equality. In the first section of his
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