Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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“The Stars and Stripes Forever” was composed by John Philip Sousa on December 25th 1896 while Sousa was one his way home from Europe with his wife when he discovered that David Blakely‚ the manager of the Sousa band‚ had recently passed away. He composed the song in his head and did not write the notes down until he arrived in the United States. Sousa also wrote lyrics to the piece‚ though they are not widely known. The song was first performed just outside Philadelphia on May 14‚ 1897. The song
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Unit 5 Marketing Travel and Tourism products and services The first pieces of work require for Unit 5 is going to ask for a definition and the function of marketing. Advertising ‚promotion products profits Definitions of Marketing The management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. (source: www.cim.co.uk) This is all very well for privately owned businesses. Businesses have two different of section. a type of Businesses are
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Ethical Thinking to What Money Can’t Buy Introduction Micheal J. Sandel‚ an American political philosopher and a professor at Harvard University‚ is famous for his course “Justice”. This course is available online‚ for which I had the opportunity to know Sandel and study his theory when I was studying undergraduate major. When I found “What Money Can’t Buy” written by him in the book list for the paper materials‚ I decided to write something about this topic without hesitate. Obviously‚ from
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DISCUSSION: Poor Forever (Bloomberg Businessweek‚ July 9‚ 2012‚ p. 50) and The End of Upward Mobility (see Newsweek‚ 1/26/2009‚ p. 64). 1) Why do you think America’s middle class is slowly dwindling? Once upon a time the United States had the largest and most vibrant middle class in the history of the world. The rest of the globe looked at America in envy and wondered what they were doing right. But now everything seems to be going wrong for the middle class. Millions of their jobs
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the existence of the sari is considered as his most prized possession(4). However‚ the sari is kept in the sling bag‚ which can comprehend as his sexuality is hidden from others‚ especially from the adults. When he puts on the sari‚ he explains that he “[is] able to leave the constraints of [him]self‚” (4). The sari represents the escape from the boy’s world and with it‚ he can pretend to be a girl. His desire of wearing the sari indicates that he feels uncomfortable with the boy’s world‚ a constraint
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gossip separates close friends‚” and this is shown to be true in our society. A person should also feel that they can trust their friend to give them godly advice and always tell them the truth. Often‚ when people are confronted about their sin‚ bad habits‚ etc.‚ they become defensive and question whether or not truth is being told‚ but Proverbs 27:6 encourages that‚ “wounds from a friend can be trusted.” An enjoyable and trusting friendship should also be centered on Christ‚ not a person’s own well
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A Pet Can Help You to Live Longer Animals have played a significant role in human customs‚ legends‚ and religions throughout history. "Primitive people found that human- animal relationships were important to their very survival‚ and petkeeping was common in hunter-gatherer societies" (Anderson et al.‚ 1987). It is impossible to determine when the use of animals was used specifically to promote physical and psychological health. However‚ the use of horseback riding for people with serious disabilities
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SUBJECT - PUBLIC RELATIONS MANAGEMENT CLASS - S.Y. BMS DIVISION - A SEMESTER - IV PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each
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could prevent a horrible death by having operations rather than unskilled procedures. Abortion can save thousands of lives of women and thus‚ should remain legal in Spain. Imagine for a moment that you were in a situation where a choice had to be made. On one side you have the physical life of an infant and in the other you have the mental and emotional life of a mother and her unwanted child. Which side can we‚ as civilised humans‚ claim as more valued? As a moral and ethical issue‚ abortion is a
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