Questions Case #5 – Marriott Corporation: The Cost of Capital 1. Are the four components of Marriott’s financial strategy consistent with its growth objective? 2. How does Marriott use its estimate of its cost of capital? Does this make sense? 3. What is the weighted average cost of capital for Marriott Corporation? a. What risk free rate and risk premium did you use to calculate the cost of equity? b. How did you measure Marriott’s cost of debt? 4. If Marriott used a single corporate
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Equity theory The motivation theories highlighted in the case which are Equity theory and Vroom’s expectancy theory. For the Equity theory which is developed by J.Stacey Adams‚ proposes that employees perceive and assess a ratio of jobs inputs related to the outcomes they received for their performance to seek either equity or inequity in their situation and then corrects any inequity. The term of equity in the Equity theory is related to the concept of fairness‚ justice‚ and treated equally between
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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explore the importance of Brand Equity and any of the associated metrics. Brand Equity is the differential effect that knowing the brand name has on customer response to the product or its marketing. America Marketing Association has given a definition of brand equity‚ it suggests that “The value of a brand. From a consumer perspective‚ brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.” Brand equity is a critical marketing component
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1. INTRODUCTION Equity is defined by a complex mathematical formula‚ but in practice it is described as relationship‘s fairness between people in one society. Equity theory is social justice theory‚ designed by Adams in 1963. It claims that individuals review the inputs and outcomes of themselves and others‚ and in situations of inequity‚ experience greater cognitive dissonance than individuals in equitable situations. This kind of equity is perceived as social justice in society (or company
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To prepare for my shield speech‚ I used time in class to write my outline and consulted other around me about my ideas. I thought of first representing each point with a book‚ and then later came to the idea of a bookshelf I could put props and pictures on. I admit that I did procrastinate while writing my speech. I could’ve used my time in class better to figure out what I was going to say. My slip‚ which I folded very many times so it was very small‚ was chosen first. I wouldn’t have made the slip
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Tax Avoidance Analysis Tax Avoidance is a legally manipulation for the corporations to lower their tax bill by structuring transactions‚ is also called tax planning. Different with Tax Evasion‚ the Tax Evasion is Criminal and completely illegal. And in generally‚ company which have more profit should have higher tax rate‚ but with the growth of the company‚ many tax avoidance strategy were used by management as result of minimize the tax bills and also without obey the law‚ There are 3 strategies
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Educational Equity Having educational equity means understanding the changes that education has gone through‚ it means understanding what/ who impacts or changes education policies‚ being mindful of varying perspectives‚ and being fair to all students. We have to examine the achievement of students to understand true equity. Has achievement levels changed within the differing groups? According to Schrag (2004) the gaps in achievement‚ should start to close as the pressure on U. S. schools to achieve
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Equity and equity based financial assets What is equity? Equity is ownership interest in a corporation in the form of common stock or preferred stock. It is also total assets minus total liabilities; here also called shareholder’s equity or net worth or book value. In real estate: it is the difference between what a property is worth and what the owner owes against that property (i.e. the difference between the house value and the remaining mortgage or loan payments on a house). What is a financial
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W22Extra: Tax and Gearing: More Questions Multiple Choice 1) Which of the following statements is false? A) In general‚ the gain to investors from the tax deductibility of interest payments is referred to as the interest tax shield. B) The interest tax shield is the additional amount that a firm would have paid in taxes if it did not have leverage. C) Because Corporations pay taxes on their profits after interest payments are deducted‚ interest expenses reduce the amount of corporate tax firms
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