Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible
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Latar Belakang Investasi jalan tol merupakan salah satu sumber penerimaan penting bagi pemerintah untuk dalam hal penerimaan Anggaran Penerimaan Belanja Negara (APBN). Dalam hal ini salah satu perseroan yang melaksanakan pembangunan jalan tol ini ialah PT. Jasa Marga‚ Tbk. Jenis penerimaan yang didapatkan pemerintah dapat berbentuk pajak‚ yang berupa PPN konstruksi‚ PPN pembebasan tanah‚ PPN kegiatan operasional‚ PBB jalan tol‚ Pajak Penghasilan‚ Pajak perseroan‚ Dividen Jasa Marga‚ residual
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planning process is tax planning‚ which is the structuring of transactions with the intent reducing tax costs and gaining tax benefits. Strategic tax planning is a common occurrence in the business world because of its ability to help companies maximize their after-tax value. Typically‚ firms use the services of outside specialists‚ also known as tax researchers‚ in tax planning. The role of the tax specialist is to determine the optimal business decisions that its client firm should make‚ as they
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Sentence Patterns for 1st Semester Essays Variety in Sentence Structure Wadell‚ Marie L.‚ Robert M. Esch‚ and Roberta R. Walker. The Art of Styling Sentences: 20 Patterns for Success‚ 3rd edition. Hauppage‚ New York: Barron’s Educational Series‚ 1993. Pattern 1: Compound sentence: 2 short‚ related sentences joined by a semicolon. Hard work is only one side of the equation; talent is the other. Some people dream of being something; others stay awake and are. Forget defensive driving; practice
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AIM & OBJECTIVES …………………………………………………………………………………………………………………………………. 1 METHODOLOGY………………………………………………………………………………………………………………………………………. 2 FINDINGS: CHAPTER ONE: THE FAMILY COURT…………………………………………………………………………………………………… 3-4 * INSTITUTIONALISATION/BACKGROUND * STRUCTURE/PHYSICAL LAY OUT OF COURT * ROLE/RESPONSIBILITY CHAPTER TWO: DEFINITION OF TERMS ……………………………………………………………………………………………….. 5 * JUVENILE * JUVENILE COURT * JUVENILE SENTENCING * BIASES IN JUVENILE SENTENCING
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The Tax Research Process The overriding purpose of tax research is to find solutions to the tax problems of one’s clients or employer. The process is similar to that of traditional legal research. The researcher must find authority‚ evaluate the usefulness of that authority‚ and apply the results of the research to a specific situation. One can identify two essential tax research skills: * The first is using certain mechanical techniques to identify and locate the tax authorities that relate to
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reasons: Manage rather than own hotel assets: Marriott sold its hotel assets to limited partners to reduce assets and thus‚ it can increase ROA and thereby increase potential profitability. Invest in projects that increase shareholders’ value: the discounted cash flow techniques to evaluate potential investments allow the company to invest only in profitable projects. Therefore‚ it can maximize the use of its cash flow to gain profits. Optimize the use of debt in the capital structure: because firms
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Question 6 What is the cost of capital for the lodging and restaurant divisions of Marriott? Answer: The cost of capital for lodging is 9.2% and the cost of capital for restaurants is 13.1% Calculation: WACC = (1-t) * rd * (D/V) + re* (E/V) Where: D= market value of DEBT re = aftertax cost of equity E = market value of EQUITY V = D+E rd = pretax cost of debt t = tax rate To calculate the formula above‚ we need to determine each component Tax rate (t) 56% --> calculated before LODGING
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Take your corporate brand or brand of any product/ service that your organization offers. What is the promise of the above brand? Also identify the brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States
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EQUITY RESEARCH IN BANKING SECTOR Research Project submitted In Part Completion of Masters of Management Studies University of Mumbai By Amit Kanowjia Under the guidance of Mr. Nikesh Ruparel Vidyalankar Institute of Technology Wadala (E)‚ Mumbai – 400 037 JULY 2010 DECLARATION I hereby declare that the project work entitled “Equity Research in Banking Sector “ submitted to “Vidyalankar Institute of Technology‚ wadala(E)‚ Mumbai-400037 “ is a record of an original
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