TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed‚ those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques
Premium Marketing
statement of intent Motivation is a key element in the workplace and it is very important to know the basic theories methods and application because it is something that unavoidable all for us will come up with in our working environment. It is a necessary skill for a future manager or leader to know how to motivate other people in order to work more efficient. Thought this project I become more familiar with the subject and more realized about the importance of motivation. Executive summary Motivating
Premium Motivation Maslow's hierarchy of needs
means of various objective methods and procedures. The term objective indicates that these methods and procedures do not rely on personal feelings or opinions and that the specific methods are used at each stage of the research process. These methods include procedures for drawing samples (e.g. simple random sampling)‚ measuring variables‚ collecting information and analysing the information. Research methodology considers and explains the logic behind research methods and techniques. Sources
Premium Sampling Scientific method
FINAL PAPER Marketing Research BMDS 6380 Dr. Ken Smith TABLE OF CONTENTS ABSTRACT.......Page 3 Literature Review.....Page 4 Marketing Alternatives...Page 5 Evaluation of Alternatives.....Page 5 Implementation....Page 7 Conclusion..Page 8 References..Page 9 ABSTRACT There are many reasons why businesses fail both on a small and large-scale level. Marketing research is a tool that many companies fail to utilize fully and properly. Failing to realize how investing both time and adequate resources
Premium Marketing
research(Cresswell 2007).Qualitative research is mostly interested in human nature‚ whereas quantitative research is more scientific. The main purpose of this project is to introduce and critically evaluate the following research techniques: case studies‚ questionaires and interviews to all possible readers by giving some examples of applications of these research methods in academic accounting and finance literature. There are many approaches that can be used from researchers to conduct an investigation. Questionaires
Premium Qualitative research Scientific method
achieved due to favorable pricing Innaccurate forecasting methods Several factors affect the future demand of Wilkins products‚ one of which is commercial and institutional construction activities. Furthermore seasonality‚ new building initiations‚ remodeling‚ the actual construction of homes and finally the product and price promotions are all key factors that play a big part when it comes to future demand forecasting. After thorough examination of the company’s actual demand‚ we concluded that
Premium Forecasting
The simplex method is used regularly on applied problem involving thousands of variables and problem constrains (Barnett‚ Ziegler‚ & Byleen‚ 2011). This was the method chosen when Wintel Technologies needed to figure out the best way to utilize time and schedule for their field engineers. With a busy schedule and being needed on several different areas in the United States‚ the simplex method was brought in to decide where and when employees should be spending their time and the company’s money.
Premium Optimization Linear programming Operations research
| AKADEMIA LEONA KOŹMIŃSKIEGOKOŹMIŃSKI UNIVERSITY | | ACADEMIC SYLLABUS 2012/2013 FALL SEMESTER MODULE TITLE | Research Methods | PROGRAM OF STUDY | Master program in management | STAFF TEACHING THE MODULE | ACADEMIC DEGREE‚ NAME AND SURNAME | Chair /Institute/ Center | Type of course (L/W/DS) | | Eugene Kaciak‚ PhD | Brock University‚ Canada; Kozminski University | DS | AIMS | This course has been designed to provide an in-depth understanding of a research process. Students
Premium Research Scientific method Academic publishing
What Is Portfolio? Although portfolios are used in the assessment of student’s performance in nowadays‚ they are used as a method by architects‚ painters‚ photographers and artists in showing their works. However‚ as portfolio has been used for different purposes it maybe different from than that of artists. It is not possible to use only one definition for portfolio. Definition of portfolio may change according to users’ purpose and way of usage. Many researchers defined portfolio in order
Premium Assessment
Delphi method∗ Abstract The Delphi method was originally developed in the 50s by the RAND Corporation in Santa Monica‚ California. This approach consists of a survey conducted in two or more rounds and provides the participants in the second round with the results of the first so that they can alter the original assessments if they want to - or stick to their previous opinion. Nobody ‘looses face’ because the survey is done anonymously using a questionnaire (the first Delphis were panels)
Premium Futurology Delphi Forecasting