MARKETING IN LUXURY FASHION INDUSTRY: CONTEMPORARY METHODS OF CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics
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Renub Research www.renub.com Thailand Medical Tourist Arrivals‚ Medical Tourism Market & Forecast to 2015 Publisher: Renub Research Published: April‚ 2012 Thailand is the leader in medical tourist arrivals holding more than 40% share in Asia medical tourist arrivals in 2011. Its medical tourism market was around US$ 2 Billion in 2011 and it is expected to be more than double by 2015. Thailand has world-class medical facilities with its high-profile private hospitals and clinics. Thailand
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HK DISNEYLAND: CHINESE TOURISTS’ BEHAVIOR AND DISNEYLAND’S INTERNATIONALIZATION STRATEGY1 Mainland China is been making an unprecedented economic growth in the previous three decades‚ and one of the major contributors is its tourism industry. The mainland Chinese tourists are a major force in the world tourism. Considering its proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling
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Topic : “The Significant point that attract foreign tourists to visit Siem Reap Province” Description Since tourism had come to be regarded as one of the biggest non smoke industry in the word‚ Cambodia is working wholeheartedly towards reconstruction and economic development through its tourism sector. As Siem Reap province endowed with vast tourism assets including historical‚ natural and artificial resorts such as Angkor Wat temple‚ Kulen mounts‚ Bonteay Srey temple‚ Bayon temple and so
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CONTRIBUTIONS OF THESIS Thesis subject: Strengthening the attraction of foreign direct investment (FDI) capital into Nghe An province. Speciality: Financial and Banking Economics Code: 62.31.12.01 PhD candidate: DANG THANH CUONG Instructed by: ASSOC. PROF. PHD NGUYEN THI BAT Training institution: National Economics University 1. New contributions in academic‚ theoretical aspects. (1) On the basis of inhering the pervious researches on attraction of FDI‚ combining with actual investigation‚ the thesis
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Tourism Management 30 (2009) 483–494 Contents lists available at ScienceDirect Tourism Management journal homepage: www.elsevier.com/locate/tourman Chinese Outbound tourists: Understanding their attitudes‚ constraints and use of information sources Beverley Sparks a‚ *‚ Grace Wen Pan b‚1 a b Tourism‚ Leisure‚ Hotel & Sport Management‚ Griffith Business School‚ Griffith University‚ PMB 50‚ GCMC‚ Qld. 9726‚ Australia Head‚ Travel and Leisure Research‚ ACNielsen China‚ the Nielsen Company
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HK’s air pollution is affecting its position as a financial hub and a tourist destination Ask any of the Hong Kong residents. There is no surprise to hear them saying the smog hiding Hong Kong’s once blue skies has been getting thicker over the last decade. Indeed‚ Bloomberg recently reported that air pollution in Hong Kong has been soaring since 2007. In 2011‚ the crowded state recorded 175 days of “very high” pollution– more than double the figure from four years prior. How is the declining
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Perceptions of Tourism related Responsibility of the Stakeholders in a Tourist Destination: Empirical Evidences Edgar D’ Souza* Nandakumar Mekoth* Abstract There are multiple stakeholders who have varied interests in relation to tourism industry namely the host community‚ business organizations‚ tourists and the government. Responsible tourism aims not only to minimize the negative impacts but to maximize the positive impacts of tourism on these stake holders
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foreign exchange earnings from tourism expenditures. International tourism has expanded rapidly throughout the world in recent decades. Tourism is traveling for recreational or leisure purposes or other services which supports leisure travel pursuits. Tourists‚ as defined by the World Tourism Organization‚ are those people who travel and stay in places -- not more than one consecutive year‚ outside their usual environment for several reasons such as leisure‚ business and other purposes not related to their
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Outline Describe the typical social‚ cultural and environmental impacts experienced by tourist destinations in developing countries Social impacts * Increase in variety of jobs available * Seasonal employment * Price inflation * Economic leakage Cultural impacts * Market for traditional crafts and/or rituals grows * New patterns of dress and behaviour may cause problems Environmental impacts * Provision of new intrastructure‚ e.g. roads * Increased pressure
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