CUSTOMER RESPONSE AND KEY INSIGHTS San Miguel Corporation has re-launched the Magnolia ice cream brand in the Philippines after a five year absence from the market. Although Magnolia is already strongly represented by margarine‚ cheese and butter brands‚ sales of the ice cream brand lagged during the 1990’s‚ that eventually to the company dropping it from shop shelves. But because of the existing strong brand name of Magnolia still existing in the form of other dairy products‚ San Miguel
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1. Under what environmental conditions are price wars most likely to occur in an industry? What are the implications of price wars for a company? How should a company try to deal with the threat of a price war? Price wars are most likely to occur when the following conditions are present in an industry: the product is a commodity‚ exit barriers are substantial‚ excess capacity exists‚ the industry is consolidated‚ and demand is declining. A price war constitutes a strong threat. It is difficult
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1(a) Explain the key demand side drivers of price for oil. In recent years‚ the fluctuations of oil prices have gotten the attention of the whole world. From $20s in 2003‚ it hit a mid-term peak of $148 in mid 2008‚ then fell to $30 during early 2009‚ and now back to $70-$80. Economic principles have demonstrated that the rise of oil price is a function of lack of supply and greater demand. We know that oil is lack of supply since there’s no major oil field found in the last 40 years and oil
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An often debate is whether increasing the price of petrol is an appropriate way to decline traffic and contamination problems. It is undeniable that traffic as well as traffic’s emissions will not work normally if the price of petrol rises. In this case‚ I would contend that the growth of the price of petrol will solve traffic and pollution problems effectively. To begin with‚ I will show some reasons that the price of petrol can control growing traffic completely. Firstly‚ it is obvious that transport
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Price Controls Econ 360-002 Sonia Parsa Sparsa1@gmu.edu G00509808 Word Count: 1540 Abstract This paper examines how‚ in the United States‚ the government imposes several forms of taxes and price controls and how all individuals are required to pay direct and indirect taxes. It looks at how the approach of taxation and how the constraints of taxation on goods and price controls affect the U.S. economy. Introduction Regulations have played a huge role in the political and economic world
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A Problem with Price A Problem of Price This vignette is characteristic of what happens when buyers are asleep at the wheel. Sue Jones is a newly promoted buyer that is paying close attention to details of her new job. Sue finds that the companies that have bided in this process are all within about $50 of one another. The strange thing about thus is not the fact that the bids are so close but that the winning bid is not low enough. How does she get her cost down even lower? Sue should focus
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available at www.emeraldinsight.com/1471-5201.htm TEACHING CASE York’s Best Ice Cream Company: building a regional brand Jefrey R. Woodall‚ Jay A. Azriel and Gerald Patnode York’s Best Ice Cream Company 153 York College of Pennsylvania‚ York‚ Pennsylvania‚ USA Abstract Purpose – The purpose of this paper is to present a case study about a young entrepreneur who is attempting to build a regional ice cream empire‚ similar to that of the Good Humor Company in the twentieth century.
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Income Elasticity of Demand Income Elasticity of Demand is a measure of responsiveness of demand to the changes in income and it involves demand curve shifts. It provides information on the direction of change of demand‚ given a change in income and the size of the change. Formula for YED: Percentage change in quantity demanded = %ΔQ Percentage change in income %ΔY Normal goods have a positive value of YED‚ while Inferior goods have a negative value of YED as shown
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Price controls are usually justified as a way to help consumers‚ but those who advocate them often ignore their incentive effects. Consider‚ for example‚ rent controls‚ a popular form of a price ceiling. If the demand curve and the short-run supply curves are inelastic‚ then a sizable drop in rents may result in a very small shortage. The benefits to consumers (lower prices) will‚ in the judgment of most‚ clearly outweigh the costs to consumers (less housing). Further‚ the short-run supply of housing
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solemn occurrence. It’s a situation that lends itself to respect‚ repose‚ remembrances‚ and most of all deference for the deceased. These emotions are always variant and dependent on the relation of one to the deceased. In the poem “The Emperor of Ice Cream” by Wallace Stevens‚ these sentiments that are so common and that are almost adhered to withought thought‚ are thrashed in the face of the reader. The general attitude toward death herewith seems that are of a passing flim flam‚ a complete opposite
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