1. Introduction 1.1 Problem statement On which target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1
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Input Input is the data that you put into the computer system for processing. Here are some common ways of feeding (подача) input data into the system: Typing on a keyboard. The computer responds (реагирует) to what you enter; that is‚ "echoes" what you type by displaying it on the screen in front of you. Pointing with a mouse. The mouse movement causes corresponding (соответствующее) movement of a pointer on the computer screen. Scanning with a wand reader (контактное считывающее устройство
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Melissa Carrithers AP Chemistry period 6 2-11-15 Determination of Ka of Weak Acids Purpose: The purpose of this lab is to find the strength of weak acids by determining the equilibrium constants for their ionization reactions in water. Is to use their measured pH values to calculate the pKa for the two unknown weak acids thus determining their identities. Hypothesis: If we neutralize a solution that contains a weak acid by adding a strong base to the solution‚ then the ions will be isolated and
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how Ford could know what the desired target customer wanted. The engineer might have had his thoughts about the realization but his ideas do not necessarily reflect those of future buyers. The highly successful Twingo might have been an influencing source in the development. The fact remains that the car was developed without a target customer in mind. That might be the reason why‚ despite its innovative styling attributes‚ Ford Ka could not alter consumer perceptions of what a small car can offer
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What is the relationship between soft and hard universalism? Which of the two doctrines you agree with the most and which of the two you feel applies to our current social environment the most? Please be specific and provide one example. The relationship between soft and hard universalism is that both have a set of universal morals that applies to every individual. However‚ for soft universalism‚ it is the universal morals that can be applied to all individuals‚ even if we think that someone is morally
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Q. What is the relationship between “biology” and kinship systems? A. Kinship can be defined as society acknowledging biological connections between people. This view however has been challenged because kinship systems are regarded now as too complex. C. Levi-Strauss (1963) argued; “Kinship…only exists in human consciousness.” The correct way of studying the relationship between biology and kinship systems can only be made by looking at particular societies and cannot be made universally. Biology
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The relationship between a father and his son‚ are supposed to be one of the strongest relationships there is. The father is a role model and provides for his son the best he can‚ while the son helps the family‚ and makes his parents proud. Usually‚ this is not the case‚ nowadays‚ the son tends to be lazy‚ while the father stresses himself out. Or‚ the father leaves the family‚ which forces the mother to step up to provide income‚ making the son the "man" of the family. My relationship with my
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power: rich versus poor. In his theory‚ every story tells something about the world and about what the author thinks about the world. Marxism is all about the context. Marx says that literature is directly connected to real life and marxism tries to explain what the book/film has to do with the real life (Shmoop Editorial Team). Marx saw capitalism‚ which marxists define as “a social‚ economic relation” between people (Boundless). Marx explains in his book‚ The Communist Manifesto‚ there are two
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Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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1.an almost absolute relationship: culture is the basis of human communication 2. the few people who survive outside of culture have virtually no communication http://www.tampabay.com/specials/2008/re… 3. the key link between the two is the ability to develop symbolic interraction ie to develop the skill of using symbols to represent abstract ideas. Helen Keller became blind and deaf when she was two‚ so suffered a major set back in acquiring culture. In this article‚ and film reconstruction
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