Online newspapers vs. print newspapers In an early morning of a winter day with cold wind and snow breeze blowing out‚ hardly any people are waiting to put a quarter into an old automated newsstand to get there newspapers at a corner near the Union Station in downtown of St. Louis city. Hardly to find young people in that crowded but aged people are likely to prefer the traditional newspapers than the new type which is online. In contrast‚ most of young people who tend to spend most of their lifetime
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Objectives 1. Define radio in the field of communication in the digital age (convergence‚ niching‚ synergy) 2. Enumerate the aural platforms (terrestrial radio‚ online radio‚ CD’s‚ mobile phone‚ podcasting‚ etc.) 3. Describe the characteristics of radio and related media (portable‚ intimate‚ etc.). 4. Compare radio and related media with other forms of media (consumption and production). PART 1: THE RADIO Basically‚ a radio is an electronic technology that enables communication between
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Introduction A newspaper headline is often the only thing that readers read in a newspaper‚ or at least‚ it is the first thing that everyone notices in a newspaper. It serves as a indicator for the reader that helps decide whether to continue on reading the whole text or to skip it onto another one. Each headline should be a summary of the news which follows. A headline should be a regular sentence structure containing a subject and a verb. It means that only lexical‚ not grammatical words are used
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Radio has been one of the most important inventions that continues to aide civilization to this day. In scientific terms‚ radio is part of the electromagnetic spectrum. Electromagnetic waves push into space going the speed of light‚ which is 300‚000 kilometers per second. When equipment is attached to an antenna‚ the energy becomes radio waves. Some of the energy can be received by another antenna‚ and using a radio receiver‚ the energy connects the transmitter and receiver. Information that is added
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Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
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PDM is a critical area of overall marketing management. Much of its expertise is borrowed from the military practice. During the Second World War and the Korean and Vietnam wars‚ supplies officers had to perform extra ordinary feats of PDM‚ in terms of food‚ clothing‚ ammunition‚ weapons and a whole range of support equipment having to be transported across the world. The military skill that marketing has adopted and applied to PDM is that of logistics. Marketing management realized that distribution
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action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter? 4. What aspect needs to be considered in allowing
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use for newspapers and other printed news sources are becoming less and less needed. The “digital” generation instead turns to internet sources and the television to hear the news. So what are newspaper organizations supposed to do to catch the people of the new generations eye? Because not as many people are buying the newspaper‚ circulation is declining and advertisement companies are failing to make a significant income. Newspaper companies know that in the future the daily newspaper model would
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Chori Lea Bipolar Disorder Bipolar disorder‚ also known as manic depression‚ is a common‚ recurrent‚ and debilitating mood disorder which causes extreme shifts in energy and mood. The word bipolar indicates the two main polar extremes which a person with the disorder experiences. According to NIMH the National Institutes of Health (NIH) that oversees neurological and psychological research‚ this disorder affects about 2.3 million adults in the United States and about 1.2 percent of the
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As housing problem in Hong Kong is very serious‚ government suppose to develop the countryside areas in Hong Kong. There are so many arguments as each position of people has different motivations. In my opinion‚ I disagree that using countryside areas will be a good way to solve Hong Kong’s housing problem. It only causes bad effects to Hong Kong. My first objection is based on environmental grounds. Encroaching on these areas to build flats will damage the habitats of animals‚ and trees will lose
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