Non-Traditional Marketing Bavarian Motor Work created its BMW Films campaign to be unconventional with its non-traditional marketing. BMW sought out to change its frame of reference‚ for its target market segment; to do this BMW did not rely on deception in its advertising execution. Throughout each of the BMW films the viewer knew that the plot revolved around a BMW vehicle and what the car could do for the actors. BMW has three market segments that create the 7 Series‚ the 5 Series and the
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1. What were the objectives of the BMWFilms campaign? In the early 1990’s BMW’s performance in the US had reached a low point with annual unit sales falling as low as 53‚500. The performance of the company was so poor that rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing
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Film adaptations are a common way that we exchange film and literature. When adapting a book to a film three important considerations or must to look for is fidelity‚ a more creative way between the original text and the adaptation and how the audience implied the original work and if they understood the adaptations. The signs and symbols show that the meaning is constructed well and is understood. One film adaptation that is a must is fidelity. Fidelity is what extent and adaption is true
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Film Language The Semiotics of Cinema What is Film Language? Ways in which films tell stories and affect the viewer; the elements of filmmaking employed to tell the story in a particular way Christian Mertz’s theory: film was not a language system but a language. French film theorist Conventions Customary ways of doing things‚ rather than grammatical rules A way in which something is usually done‚ especially within a particular area or activity Example: Canadian tire money‚ where it
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The Hollywood movie Pretty Woman (1990) is about a prostitute in Hollywood‚ marrying an extremely rich businessman‚ in spite of her mutual distrust and prejudice. The movie contains the basic narrative of the Cinderella tale: through the love and help of a man of a higher social position‚ a girl of a lower social status moves up to join the man at his level. Vivian Ward (Julia Roberts) in Pretty Woman comes from a small town in Georgia‚ and works as a prostitute on the streets of Hollywood to support
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objective was to tell a story cinematically. For the film‚ I chose the role of the director because I knew a numerous amount of different camera shots in which I could choose to use. The editor was given her role because she knew how to incorporate my ideas into the film. The cinematographer‚ on the other hand‚ was given his role because he had prior knowledge about cameras and could capture my vision for this film. In order to create the desired film‚ a genre was established; therefore‚ I made the executive
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The Power of Film Living in a society where media permeates every realm of our lives‚ one can see the importance of film in the modern world. Often times‚ we only see films as source of entertainment‚ or an escape from reality. But sometimes‚ films can tell a story of reality in a way that makes you open your eyes to a world unbeknownst to you prior watching the film. A film can disseminate information faster and broader‚ thus‚ a wider audience is able to be educated about certain issues and
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the process of envisioning and designing a film‚ which includes the key players of what it takes to design a film. My film of choice I will talk about and give examples for is Zoolander (2001). Film Production Director- Ben Stiller Production Designer- Robin Standefer Art Director- Stephen Alesch A film director is the person who directs the making of a film. In some cases the film director can control the artistic and dramatic aspects of the film . They also visualize the script while depending
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defining performances. Film is one of the most impactful medias of all time; filling our worlds with unthinkable thoughts‚ inconceivable worlds and generally taking us away from the harsh realities of daily life‚ Giving us a great escape to the stuff of dreams. However‚ beyond the glittering lights and propaganda‚ women face inequality in the film industry; both in general‚ both in unrealistic beauty standards and lack of females in the industry. Since the first flicker of film‚ women have been second
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Australian representations through film The very first Australian cinematic piece was produced in 1906 and told the story of the Australian Kelly Gang otherwise known as the story of Ned Kelly a well-known Australian icon. Despite the era of production‚ what we now view as stereotypical characteristics of Australians were unknowingly established through these characters. In these early days of Australia‚ these stereotypes were quite often a reality; with big tough bush men not simply being portrayed
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