A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy By Dina Gerdeman 28 MAY 2012 RESEARCH & IDEAS : http://hbswk.hbs.edu/item/6994.html Abstract: Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company ’s effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit
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MEMO To : Dr Janie Liew-Tsonis From : NurulJannah Binti Ismail Date : 6 March 2013 Subject: Three reasons for choosing UMS ========================================================= Choosing the right university is crucial. The main reason being‚ the right university provides you with the opportunity to grow and gain knowledge. First main reason‚ I choose to enter Universiti Malaysia Sabah is because I want to gain more opportunity and experience here. As we know Sabah situated on the
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Corporate Crime Assignment “In order to effectively punish and deter corporate crime‚ the law should impose criminal sanctions on individuals rather than on corporations.” Introduction Corporate Crime refers to crimes committed by corporations‚ or individuals acting on behalf of companies (Tomasic‚ 1993). As corporate crime also involves top managers and employees of the company‚ it sometimes overlaps with white-collar crime (Grabosky & Braithwaite‚ 1987). There is no doubt that corporate
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Introduction to the company This assignment will be based on McDonald’s and will be focusing on the Corporate Social Responsibility (CSR) will also be heavily forces on the social ethical side of the business McDonald’s Corporation is the world’s largest fast food chain‚ selling primarily hamburgers‚ chicken‚ french fries and carbonated drinks; and more recently salads‚ fruit and carrot sticks. (http://en.wikipedia.org/wiki/McDonald’s) The business was founded in 1940 with a restaurant opened
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Throughout history corporations have been able to generate an abundance of wealth for its stock holders. Since the inception of the first modern corporation the idea of giving back to society has been an issue. Corporate Social Responsibility began as a form of paternalistic philanthropy in the early 18th century and by the early 20th century has developed into necessary year round contributions. This paper traces CSR through the 18th‚ 19th‚ 20th‚ and 21st centuries‚ and also includes are major historical
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In recent years corporate social responsibility (CSR) is increasingly becoming a part of a large number of companies. It is becoming an important activity for businesses throughout the globe‚ and many organizations have rebranded their core values to include social responsibility. People look at CSR to deliver benefits especially vis-a-vis environmental‚ social and economic aspects. It helps businesses to build up credibility and reputation which the public can identify with. However‚ it could be
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Corporate Communication Essay Assessment One Corporate Communication is the tool used to allow organisations to liaise with the public(s) and can be defined as... “…the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends”. In today’s world‚ corporate communication is vital to an organisations success and many academics argue the importance in coordinating
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THE PHENOMENON OF SOCIAL STRATIFICATION. Social stratification refers to the presence of distinct social groups which are ranked one above the other in terms of factors such as prestige and wealth (Haralambos & Holborn‚ 2004). Those who belong to a particular group or stratum will have some awareness of common interests and a common identity. They also share a similar lifestyle which‚ to some extent‚ will distinguish them from members of other social strata (Lenski‚ 1984)
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Social Media and the Evolution of Corporate Communications by Laura Matthews — 17 Social Media and the Evolution of Corporate Communications Laura Matthews* Senior majoring in Corporate Communications Elon University Abstract Social media has revolutionized corporate communications‚ rapidly changing the way that public relations campaigns or programs are distributed and measured. Rather than the traditional method of pure output‚ social media has forced corporate communications to shift to
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Explain with examples what is meant by Corporate Social Responsibility and discuss why it is important to modern business In today’s world‚ Corporate Social Responsibility (CSR) has been one of the topics that every company must be concerned with. It is usually viewed as a legal obligation for every company to create social benefits alongside with the profit gains (Peng and Meyer 2011‚ p.297). CSR is a crucial factor for our society and environment. If there is no campaign to encourage us to
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