Business & Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their
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CORPORATE SOCIAL RESPONSIBILITY By Lori S. Mohr-Corrigan‚ For The Paper Store - © October 1999 VISIT www.paperwriters.com/aftersale.htm -- for more information on using this paper properly! Because society is fundamentally based upon performance and profit‚ it is not unusual to find that it is necessary to impart a sense of corporate social responsibility with regard to contemporary commerce. The ethical approaches of purpose‚ principle and consequence are integral components of business social performance;
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Introduction Corporate social responsibility is a concept that has been around for decades. It emerged as an issue when law makers‚ stakeholders‚ and the general public began focusing on ethical and responsible corporate behavior‚ also referred to as “corporate citizenship” (Carroll‚ A.‚ 1998). According to Carroll (1998)‚ there are four facets of corporate citizenship. These facets are: 1) corporates fulfilling their economic responsibilities and be profitable‚ 2) corporates obeying the law
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BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY PREPARED BY NAME : SURAJ VISHWKARMA ROLL. NO. : 44 CLASS : T.Y.B.M.S. COLLEGE : CLARA’S COLLEGE OF COMMERCE TOPIC Write an essay on Corporate Social Responsibility with suitable example to support your literature. CORPORATE SOCIAL RESPONSIBILITY Being social is a noble idea that works beyond the objective of maximum growth & possibility. The business organization must use their infrastructure & resources to protect
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Introduction of CSR Corporate Social Responsibility (CSR) has become a widespread topic in business issues and critical sector. In the fast fast companies are facing fast change and consumers always on the topic of traceability of food chain. Consumers and governmental organizations are increasingly focusing their attention on corporate social responsibility (CSR) practices. CSR research has evolved over the last 50 years (Carroll‚ 1999). CSR is divided as a four parts pyramid (Carroll‚ 1991).
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Assignment What is Corporate Social Responsibility? Discuss the four stages of the Corporate Social Responsibility continuum. Please be sure to refer to the article I have attached! Question 5 of 6: Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Corporate social responsibility may
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theories of Corporate Social Responsibility that have flourished. These theories have help corporations to understand the importance of Corporate Social Responsibility. Other theories have provided an explanation of beneficial or damaging effects. Most importantly‚ each theory provides a different perspective on applying corporate social responsibility. Overall‚ corporations need to understand how both theories‚ Systems Theory and The Triple Bottom Line theory‚ relate to Corporate Social Responsibility
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L ’Oréal’s Corporate Social Responsibility Abstract This paper is about L ’Oreal‚ which is worldwide known beauty product brand. Their corporate social responsibility has huge concerns about the globalization. The company is not facing any global problems‚ moreover‚ it is trying to make the world better. In addition‚ L ’Oreal is concerned about the society and environment. Because of these issues the company ’s focus is on innovations‚ saving resources and trying to replace toxic waste usage
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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a. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic‚ environmental and social imperatives (“Triple-Bottom-Line- Approach”)‚ while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction
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