PRESENTATION OF: SEAN BERDY By: Aaron Barrera Date of Presentation: 2/09/15 EARLY YEARS & FAMILY: Today Sean Berdy is a great actor‚ comedian‚ and entertainer Sean Berdy was born on June 3rd‚ 1993 Place of Birth: Boca Raton‚ Florida He was born deaf into a deaf family (his parents and brother are also deaf) Attended and obtained an education at the Indiana School for the Deaf (ISD) since Elementary He graduated from ISD in 2011 EARLY YEARS & FAMILY (CONT.): Sean’s family:
Premium
Based on its understanding of customer‚ a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on marketing as valuable investment. At current sale level‚ the chain is the largest apparel retailer in Europe. H&M is not just a store chain; it is a money-making machine. The marketing orientation vs production orientation Marketing orientation companies focus on customer needs
Premium Marketing
Three main strategic goals for H&M for the next five years would be linked with profitability‚ competition and technological leadership. H&M has reported a rise in sales and profits and sales for the three months to 31st of August. Net profit for the third quarter of 2009 rose 4.1% to 3.46bn Swedish crowns from 3.33bn crowns last year. Sales‚ excluding sales tax‚ increased by 13% to 23.6bn crowns. So first LTO is to maintain financial stability H&M has achieved. H&M plans to increase sales revenues
Premium Marketing Profit Costs
Conduct a value chain analysis to assess H&M’s capabilities and derive its core competencies. (35%) Question 3. Based on these competencies identify the generic competitive strategy which H&M is pursuing. (10%) Question 4. It is suggested in the case study that the fashion industry is full of companies that have confidently expanded into international markets but later have been forced to retreat. Analyze the international strategy choice being pursued by H&M and assess the extent to which
Premium Strategic management
Tangibles (Physical appearance) At the first glance‚ H&M has a simple and clear design. (Appendix A) In the shop‚ different products are classified into different categories and there are clear directional signs which are easy for customers to find out what they need. (Appendix B) Also‚ the price tags are explicit and detailed for customers to understand. (Appendix C) Besides‚ the fitting rooms are located next to the cashiers which bring convenience to customers allowing them to pay right away
Premium Reliability Vermiform appendix Human physical appearance
1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands – H&M‚ COS‚ Monki‚ Weekday and Cheap Monday. The H&M Group has a total of approximately 2‚700 stores all over the world. -From a single womenswear store in 1947 to a global company offering fashion for the whole family and their home‚ under the brand names of H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria‚ Latvia‚ Malaysia‚ and Mexico and via franchise
Premium Clothing Fashion Customer
Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence‚ to have a holistic sustainable development point of view‚ we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from the public on H&M’s overseas
Premium Strategic management
H&M & Z A R A Date: 24/10 2008 Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara
Premium Marketing Strategic management
people to have a more complex way of listening to music. The one major problem that most people have when they listen to music is they tend to listen for the pure joy of it without thinking. How do you listen to music? In the essay “How We Listen” by Aaron Copland he challenges people to be more active listeners and to not only listen but listen for something. The first way we listen is the sensuous plane. It is the more common way of listening. Sensuous listening is only hearing
Premium Music Psychology Brain
Products range they deal in H&M brand deals in: • Assecories • Suitning for women& men • High volume fashion basics for men&women • Swimwear • Nightwear • Underwear • Ladies Footwear • Cosmetics • Childrenwear • Children apparel 2. Identify Customers (Consumers) H&M brand’s customers are: • Men • Women • Teenagers • Children 3. Identify Means of Competition (Why will consumer buy the products??) H&M retail stores have products that are High Fashionable & Quality at low prices. H&M has advanced technology
Premium Retailing Marketing Product