“CARIB WEAK” Problem- Poor Market Segmentation Carib Brewery Ltd (CBL) is the major brewery of alcoholic beverages in Trinidad and Tobago. The organization has been in existence for over sixty five years. In 1985‚ CBL had a product portfolio consisting of ten (10) beverages. However like any organization in today’s environment CBL wanted to increase its revenue and market share to ensure its survival and growth. There are a number of ways in which this can be done in an organization
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MS 403 Engineering Entrepreneurship Case Study: Electric Two-wheelers: Suzhou‚ China versus India Sumit Deshmukh Prashant Patel For the present case study‚ we have taken 2 generic products – TVS Scooty Pep+ - a petrol powered bike and Hero Electric E-Sprint - an electrical 2 wheeler for quantitative cost analysis. Market prices and power rating of these bikes are comparable and hence gives us a more realistic account. TVS Scooty Pep Cost (Rs.) Max. Speed (kmph) km/unit Fuel price/unit
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1.The competition to develop and market electric vehicles has increased during the last year and is expected to continue to increase. The electric bicycle industry has four major manufacturers and a large group of small companies. The major manufacturers are Honda‚ Suzuki‚ Sanyo and Yamaha. They mainly sell products to Japan and Europe. The other group of manufacturers is much smaller in size and sales volume. These manufacturers have products they sell into the U.S.‚ European and Asian markets.
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TP 13732E ELECTRIC BIKE 2000 PROJECT Prepared for Transportation Development Centre Safety and Security Transport Canada By Centre for Electric Vehicle Experimentation in Quebec (CEVEQ) April 2001 TP 13732E ELECTRIC BIKE 2000 PROJECT By Véronique Lamy Centre for Electric Vehicle Experimentation in Quebec (CEVEQ) April 2001 The views and opinions expressed in this report are those of the contractor and do not necessarily reflect those of the Transportation Development
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Quezon National High School Mibando‚Poblacion‚Quezon‚Bukidnon Investigatory Project Electric Floor Wax Spreader (An Investigatory Project to be submitted on Intel Philippines Division level) Researchers: Presores Glenn Mark S. Lanzaderas Cristy Apple P. Ornillo Florenda G. Sabanal Regina M. Investigatory Project Adviser: Absuelo Shielo P. Table of Contents I. Abstract……………………………………………………………………………………..1 II. Acknowledgement…………………………………………………………………………..2 III. Introduction
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Lee Valley Segmentation: Gardening Introduction Background Lee Valley——a family-owned business which has been providing customers of woodworking and gardening tools since 1978.Their reputation is based on three principles: 1. Customer satisfaction: Any product may be returned within 3 months and no cost to the customer (for shipments within North America‚ they will refund your return parcel post costs). 2. Integrity: Product descriptions are matched
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How to Make a Simple Electric Motor Energy comes in many forms. Electric energy can be converted into useful work‚ or mechanical energy‚ by machines called electric motors. Electric motors work due to electromagnetic interactions: the interaction ofcurrent (the flow of electrons) and a magnetic field. Problem Find out how to make a simple electric motor. Materials Needed D battery Insulated 22G wire 2 large-eyed‚ long‚ metal sewing needles (the eyes must be large enough to fit the wire through)
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Consumer Behavior Segmentation paper When attempting to segment the market for aftermarket truck accessories in the trucking industry we used a combination of lifestyle based segmentation and psychographic based segmentation techniques that we learned in class. Our segments were based on the results of our needs assessment paper which linked the attributes we identified to the benefits and the values. We came up with a rough estimation of the size of each segment by using the information we
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Premium car‚ LCD / Plasma / projection TV‚ Electric kettle‚ Cooking range‚ Video camera‚ ‚ Readymade paste 3 Understanding New SEC Groups New SEC A1 Size % 0.5 Cum 0.5 Most Own / Use (60%+) AC‚ Car‚ Computer‚ DVD‚ Geyser‚ Dining table‚ MFD‚ basmati‚ Noodles‚ Ketchup About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) Premium car‚ LCD / Plasma / projection TV‚ Electric kettle‚ Cooking range‚ Video camera‚ Readymade
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CASE TWO: Westport Electric Corporation Case Context In a meeting‚ James King‚ the supervisor of administrative staff budget section of Westport Electric Company‚ a large manufacturer and seller of electric and electronic products‚ was discussing his displeasure with the proposed increase in budget of the offices. According to him‚ these are not justified and are clear indications of faults in the company’s budgeting system. The company currently has six staff offices like those mentioned
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