NICHE SECTOR REPORTS Report on Apparel Industry in India ISIEmergingMarketsPDF in-iimahdvishwa from 203.200.225.151 on 2012-08-11 05:27:24 EDT. DownloadPDF. Downloaded by in-iimahdvishwa from 203.200.225.151 at 2012-08-11 05:27:24 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. About CARE Research CARE Research & Information Services is an independent division of CARE. CARE Research services a variety of business research needs with credible‚ high quality research and
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China’s apparel market‚ 2012 December 2012 Li & Fung Research Centre In this issue: I. Market overview p. 3 II. Competitive landscape p.10 p.17 p. 31 III. Latest developments IV. Snapshots of sub-sector performance 2 I. Market overview 3 Apparel sales grew by 24.2% yoy in 2011‚ reaching 795.5 billion yuan • According to the National Bureau of Statistics of China (NBS)‚ the total retail sales of clothing‚ shoes‚ hats and textiles* by enterprises above designated
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Target Market American Apparel promotes a provocative‚ physical‚ natural‚ appealing look. They believe with this look they have achieved the attention of the younger generation. “Our provocative‚ real‚ unpretentious aesthetic has struck a chord with today’s young trendsetters‚ and has drawn us an intensely loyal following” meaning the company’s target market focuses on the younger generation‚ ageing from teenagers to young individuals (aged 18 – 25) as seen in their advertisements below. We believe
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American Apparel is a clothing manufacturer‚ distributor and retailer based in Los Angeles‚ California. Founded in 1989 by Canadian entrepreneur‚ Dov Charney‚ the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures in sweatshops (AmericanApparel.net). First‚ this section of this paper will illustrate that
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The genre of the ‘texts’ being analysed are ‘American Apparel’ print advertisements. The actual audiences of these advertisements are teenagers and young adults. Their target/implied audience‚ however‚ are adults that are older than 18 years of age. They tend to steer away from people under the age of 18‚ as the clothes are quite expensive and people within the ages of 18-25 normally have ‘entry-level jobs.’ However‚ the models’ ages range from 18-35‚ there are a few anomalies where they used a 62-year-old
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Traditionally‚ national retailers outsource apparel production‚ via global brokers‚ to thousands of small apparel makers. The typical apparel manufacturer‚ usually located in a low-wage country‚ is a small-scale operation that employs a few to a few dozen workers. In a labor-intensive process‚ workers make specific pieces of clothing‚ often in a narrow range of sizes and colors. These pieces are then integrated with the output of hundreds of other such companies spread across dozens of countries
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INTEGRATED MARKETING COMMUNICATIONS PLAN: BUAYA APPAREL COMPANY I. Executive Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will
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studies series T H E G L O B A L A P PA R E L VA L U E C H A I N : What Prospects for Upgrading by Developing Countries UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION economy environment employment sectoral studies series THE GLOBAL APPAREL VALUE CHAIN: What Prospects for Upgrading by Developing Countries Gary Gereffi Department of Sociology‚ Duke University Durham‚ USA and Olga Memedovic UNIDO‚ Strategic Research and Economics Branch UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION
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The ABC of European Union law Professor Klaus-Dieter Borchardt The ABC of European Union law by Professor Klaus-Dieter Borchardt Klaus-Dieter Borchardt is a European Union official since 1987. He was Deputy Head of Cabinet and then Head of Cabinet for the Commissioner for Agriculture from 2004 to 2010. He is also an Honorary Professor at the University of Würzburg‚ where he has taught European law since 2001. The ABC of European Union law by Professor Klaus-Dieter Borchardt The
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Ancient History Comes Alive With Greek Apparel By Sachin Kumar Gupta Jul 22‚ 2012 Plans for college frequently involve pledging to a sorority or fraternity. Greek apparel is an ideal way to celebrate acceptance‚ as it emphasizes allegiance while providing the letters on useful items like hoodies and tote bags. Regardless of where the educational institution of choice is located‚ there is a garment or accessory appropriate for almost any day or event in the life of a college student‚ from freshman
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