Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
Premium Vodafone Bharti Airtel
Clean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based
Premium Marketing Shaving
Case 10 Abercrombie & Fitch and American Eagle compete for 18-22 -year-olds. Answers: 1) There are no differences in A&F and AE’s retail strategies‚ as both are still growing into their present strategy of selling casual apparel to the teen/ college market. When A&F was established 100 years ago‚ it sold the highest-quality hunting‚ fishing‚ and camping goods. Overtime‚ its safari image became less attractive to consumers. Therefore‚ the Limited Inc. acquired it in 1988 and initially
Premium Abercrombie & Fitch Retailing Brand
fashion. Some distinct factors which divide the market are as follows:- 1. Age a. 20-35 years b. 35-50 years c. 50 yr and above 2. Sex a. Male b. Female c. Unisex 3. Attitude/Orientation a. Sporty b. Jewelry c. Technology 4. Brands a. Omega b. Rolex c. Tag Heuer d. Breitling e. Cartier f. Gucci 5. Price a. 10-40k b. 40-100k c. 100k + 6. Display a. Analog b. Digital c. Dual 7. Strap a. Leather b. Metal c. Synthetic i)
Premium Watch Marketing Brand
Brand Postioning: brand positioning means emphasizing on distinctive characteristic of a product that makes it different from competitor’s product and it appeals to the public. It is the sum of total that differentiates one brand from another. Root Strength: It is the original product‚ value or belief that made a brand great and on its basis brand is now growing. Brand root strength may be a format of a product‚ distinctive features in a product. For example Sony’s first commercial product was
Premium Marketing Brand management Competition
Abercrombie & Fitch By E-mail: Lorettadavis49@ yahoo.com For Dr. Anthony Grady Business 499‚ Senior Seminar in Business Administration Strayer University February 12‚ 2010 1. Identify and describe the greatest environmental threats that have immediate implications for A&F. The greatest environmental threats that have immediate implications for A&F were the fact that they limited their clientele by focus on the one particular audience. Their target is on young sorority and fraternity
Premium Discrimination Target audience Brand
income adults Benefit Everyone seeks for having pleasure from the icecream Direct Sets of Competition Brand with similar target market and segmentation Panda Magic Golf Bravo Indirect Sets of Competition All other ice creams brands can be seen as indirect competitor of Magnum Even Algida’s Cornetto can be indirect competitor Positioning Map Perceived Quality x Magnum x Cornetto x Bravo x Panda Perceived Price Free Associations Research
Premium Ice cream Brand Milk
Strategic Management: YUM! Brands/KFC Changes in KFC Global Positioning Over Past 5 Years: 2008: 2012: Countries to which KFC has expanded from 2008-2012: Turkey‚ Costa Rica‚ Guatemala‚ Kenya‚ Croatia‚ Nigeria‚ and Iraq. Source: “KFC.” Wikipedia: NP. <http://en.wikipedia.org/wiki/Kfc> (Accessed 12 April 2012) For a number of years‚ KFC has based its brand strategy on the functional
Premium Fast food Fast food restaurant
Abercrombie & Fitch July 25‚ 2010 Identify and describe the greatest environmental threats that have immediate implications for Abercrombie & Fitch. Hitt‚ Ireland and Hoskisson define a threat as‚ “a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness.” (Hitt‚ Ireland and Hoskisson‚ page 37) Abercrombie & Fitch are in the retail industry‚ selling everything from clothing to jewelry to fragrances for men and women. Abercrombie
Premium Abercrombie & Fitch American Eagle Outfitters Hollister Co.
ABERCROMBIE & FITCH: AN UPSCALE SPORTING GOODS RETAILER BECOMES A LEADER IN TRENDY APPAREL Company profile Abercrombie & Fitch Co.‚ a Delaware corporation‚ through its subsidiaries‚ is a specialty retailer that operates stores selling casual apparel; such as knit shirts‚ graphic t-shirts‚ jeans‚ woven shirts‚ shorts; personal care and other accessories for men‚ women and kids under the Abercrombie & Fitch‚ Abercrombie‚ Hollister and RUEHL brands. As of January 28‚ 2006‚ the Company operated
Premium Brand Marketing Abercrombie & Fitch