Abstract Objective : To study and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al‚ 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The interviews were then analyzed throught the grounded theory method. Conclusion : It was learnt that there are two key values that are needed to put relationship marketing in effect‚ which are client
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Corporate Culture Culture refers to the fundamental values and norms that a group of peoplesuch as an ethnic group‚ a nation‚ a corporation‚ or some other organization or professionholds or aspires to hold. Every culture distinguishes itself from others by the specific ways it prefers to solve certain problems‚ such as those that arise from relationships with other people‚ from the passage of time‚ and in dealing with the external environment. Groups of people have "typical" cultural traits that
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SCHILLER INTERNATIONAL UNIVERSITY ‘Corporate Culture as a Competitive Advantage’ A closer look at different types of corporate cultures and how they affect the global market place. Annette Glatzel 13.04.2008 [Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts. Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.] Table of Contents Abstract
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Corporate Culture Paper In every walk of life individuals encounter various types of environments or cultures which affect many aspects they are involved in. These cultures are dependent upon the situations and origination of all those impacting the environment. Organizations are also affected by culture and have a culture all of their own. The environment of an organization is commonly referred to as corporate culture and is influenced by many factors. The primary factors which influence corporate
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Alaska Airline & Corporate Culture A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline‚ an employee earns benefits which allows him or her to fly anywhere at anytime with 1 other individual. In addition to this‚ the employee is given 6 “buddy passes” each year which allows the employee to give 6 roundtrip tickets to people other than himself or the 1 person he chooses to travel with. The best part
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Chinese Elements in corporate culture There are three aspects‚ which can reflect the influence of Confucianism to corporate culture. 1. The unity of nature It is about the harmony with the nature. Respecting and complying with the law of nature is very important to human. For a company‚ especially those manufactory companies‚ applying an eco-friendly producing method and concerning about environment are social responsibilities a company should take. It can also improve companies’ images for
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FSB SCHOOL OF BUSINESS | BUSINESS ETHICS | Individual assignment | | | Topic 1: The factors influencing corporate culture | LECTURER: | Trangdtt | STUDENT: | Nguyen Anh Duc | ID NO. | FB00111 | CLASS: | FB0601 | I. NATURE AND BACKGROUND OF FIRM: * My Lifestyle was established in 2011 by VNN Plus Communications Company. My Lifestyle is a soft skills training center‚ specialized in professional training courses such as master of ceremonies‚ bartender‚ magic and vocal
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Governance Structures & Corporate Culture Introduction This paper explores a few elements found in any healthcare organization or business organization in general‚ in particular‚ certain organizational structures and hypothetical constructs. First‚ consideration is given to some of the provisions of governance found in healthcare organizations. Consideration is also given to some of the possible antecedents and organizational outcomes of responsible leadership and on ethical decision making
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Corporate Culture Ben and Jerry’s corporate culture is one that focuses on the environment‚ its products‚ and people. The corporate culture of “Doing Good by Doing Good” and “Peace‚ Love and Ice cream” establish the guideposts for how employees behave in the business. Ben and Jerry’s hold a deep respect for people both inside and outside the company. Ben believes that “Businesses have a responsibility to give back to the community‚” while Jerry believes that “If it’s not fun‚ why do it?” Both
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ing a clear understanding of the nitty gritty of culture dynamics‚ this essential resource is filled with new illustrative case studies that clearly show what successful change looks like and demonstrates how to dismantle an ineffective or dysfunctional culture. “Why [read this] now? It should come as no surprise that [culture] is a major underlying cause for the success or failure of many corporate mergers and acquisitions. What Schein says will no doubt keep heads nodding throughout
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