Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Unit 136 1.1 The early years curriculum that supports children’s care learning and development is the foundation phase. Foundation phase promotes learning through play. There are 7 areas of learning that consists of: physical development Physical development is physical movements of all areas of the body. This may include fine motor skills‚ gross motor skills and hand eye co-ordination. Fine motor skills may be for e.g. threading a bead on to a piece of string‚ gross motor skills are for
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MODELS OF DISABILITY STUDIES | MORAL-RELIGIOUS | BIO-MEDICAL | FUNCTIONAL | ENVIRON-MENTAL | SOCIO-POLITICAL | DEFINITION | Views disability as a punishment inflicted upon an individual or family by an external force. It can be due to misdemeanors committed by the disabled person‚ someone in the family or community group‚ or forbears. Birth conditions can be due to actions committed in a previous reincarnation. People are morally responsible for their own disability. | Focuses on purely biological
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Huntsville‚ Huntsville International Airport. Airport History Huntsville Flying Field or Mayfair Airport began servicing northern Alabama in the early 1930s‚ providing four dirt and sod runways for commercial air operations. With the need to expand commercial operations in northern Alabama‚ Huntsville Flying Field was moved in 1941 just south of the city of Huntsville and renamed Huntsville Municipal Airport‚ covering 720 acres. Renovations to the airport began immediately‚ adding a wooden shack
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Our client‚ Mr. Perez wants to start a new business‚ but he is debating whether to start a S corporation or a C corporation due to potential environmental factors associated with his business. He wants to maintain a limited liability and wants to avoid double taxation by paying himself a salary equal to his companies before tax earnings. He also would like to issue preferred stock to his son in the future to keep his interests in the business. He was advised by his friend to choose a C Corporation
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BIRMINGHAM INTERNATIONAL AIRPORT Introduction: Operations management is concerned with the design‚ planning‚ control and improvement of an organization’s resources and processes to produce goods or services for customers. Whether it is the provision of airport services‚ greetings cards‚ plastic buckets or holidays‚ operations managers will have been involved in the design‚ creation and delivery of those products or service each part of the airport – terminals‚ baggage handling services‚ aero plane
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report will analyse the main economic powers in the Persian Gulf‚ as a consequence an analysis of the main three airports and airway companies will be presented in order to understand the current increase of traffic in the Persian Gulf area despite the world recession trends. Analysis of the countries: Before to get into further details about the eight countries (excluding from our study the Musandam Governorate because of its less relevant influence in the economy of the area) it would be interesting
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test and write a comprehensive analysis of ourselves and match our personality to the most suitable job based on the big five-personality model‚ which are extraversion‚ agreeableness‚ neuroticism‚ openness and conscientiousness. I took the test and it shows that the highest score is 4 out of 5 for agreeableness‚ and openness comes second with a score of 3.4 out of 5. According to resources‚ agreeableness describes people who are fond of working with other people. In general‚ individuals
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90’s Smiling Bling – SenseEvents Plan and Develop Event Proposals and Bids 28 May 2014 Mrs ……. Event Manager TAFE Sydney Cnr Harris and Thomas Street Ultimo NSW 2007 Dear Mrs …………… SenseEvents Proposal As a representative of Senseevents‚ I am more than pleased to submit our event proposal for 90’s Smiling Bling that will be held on the 18 October 2014 at 1912 Jazz Dining Bar at Haymarket. The following enclosed documents will further
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in the United States and around the world. This business philosophy of owning various types of stores has allowed Wal-Mart to reach more people and sell a wider variety of products‚ which has enabled Wal-Mart to create a larger customer base. In the case presented in the textbook‚ Wal-Mart was trying to penetrate the markets in Argentina and Brazil by attempting to create a different shopping experience for consumers. However‚ because of the nature of the supermarket industry in Argentina and Brazil
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