The four concepts which organizations use to design their marketing strategies (product concept‚ production concept‚ selling concept‚ and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts. The production concept is the oldest of the concepts in business. It proposes that customers prefer products that are cheap and widely available. organizations that focus on this concept are likely to concentrate on
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“A Rose for Emily” by William Faulkner‚ is a gothic short story about a southern woman named Emily Grierson. The story is told by an unnamed first-person narrator who is representative of the townsfolk. However‚ this narrative voice excludes Emily’s thoughts and feelings‚ adding to her perceived freakish personality. As the story develops‚ the power Emily’s last name carries from her family’s stature and wealth becomes diminished‚ resulting in pity towards her from the rest of the town. The story
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Outline and evaluate two models of abnormality (12 marks) The essence of a psychodynamic approach is to explain behaviour in terms of its dynamics – i.e. the forces that drive it. The best known example of this approach is Freud. Freud believed that the origins of mental disorder lie in the unresolved conflicts or childhoods which are unconscious. Medical illnesses are not the outcome of physical disorders but of these psychological conflicts. Conflicts between the id‚ ego‚ and superego create
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There are four ways of defining abnormality: • Deviation from social norms • Failure to function adequately • Deviation from ideal mental health • Deviation from the statistical norm Deviation from social norms: Social norms are acceptable or expected patterns of behaviour. According to this definition‚ abnormality is deviation or violation of acceptable patterns of behaviour or social norms. For example it is not acceptable to say you hear voices in your head (schizophrenia). It is not a
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Outline and evaluate the cognitive model of abnormality (12 marks) The cognitive model of abnormality suggests that the individual is the cause of the mental disorder because they are in control of their own thoughts. The cognitive model states that if our perceptions are wrong‚ then our emotions and behaviour may become distorted. According to Beck‚ there is a cycle which is thought to lead to depression. The components of the triangle are: negative thoughts about themselves‚ negative expectations
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Outline and evaluate the psychodynamic model of abnormality. (12 Marks) The psychodynamic model (which is based on Freud’s theories) states that abnormalities are results of a conflict which has gone wrong in the “psyche” (in the mind). Freud’s idea states that the psyche - which is made up of the (id‚ ego and superego)‚ should all work in perfect harmony with each other to avoid being an abnormal person. It is the idea that conscious thoughts and feelings are determined by the unconscious mind
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For the first time in human experience‚ brokenness and difficulty were introduced. The effects continue to carry over today into our work‚ our world‚ our bodies‚ and our relationships with self‚ others‚ and God. What does the Bible say about abnormality?
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MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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A Discussion and Critical Evaluation on How Person-centred Theorists View Concepts of the Self Introduction As children grow they start to learn about themselves through their relationships with others and psychologists have evidenced how their ideas of themselves are significantly influenced by other people’s ideas and reactions to them. Dowling (2008) suggests that a child’s level of confidence is affected by their early experiences‚ successes and failures and it is recognised that a child’s
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one day and critically discuss how you are an actor in society; how you affect your social surroundings; and‚ how your daily life is shaped and constrained by society. This will allow you engage with many of the sociological concepts reviewed to-date including newer concepts such as impression management‚ stage theory and emotional labor. Explain why you needed to perform in such a way (i.e.‚ your motives‚ instincts‚ feelings‚ or structural constraints). Do you see who you are and where
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