Introduction Incorporated in 1946 by Pietro Ferrero‚ Ferrero SpA is a privately-held‚ family-owned producer of confectionary treats‚ most notably chocolates. Ferrero was originally headquartered in Alba‚ Italy‚ but moved its headquarters to Turin‚ Italy in 1964. Some of Ferrero’s most popular products are: Nutella‚ the Kinder brand‚ Ferrero Rocher and Mon Cheri chocolates‚ and Tic Tac. Throughout its more than 50-year history‚ Ferrero expanded operations in Europe‚ the Americas‚ Asia
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Background Ferrero SpA Italia adalah produsen cokelat dan produk gula-gula lainnya‚ yang didirikan oleh Pietro Ferrero manisan pada tahun 1946 dan berbasis di Pino Torinese‚ Italia. Perusahaan mencapai sukses dengan Pietro putra Michele Ferrero yang saat ini mengawasi bisnis global. 2009 Lembaga Survei Reputasi peringkat Ferrero sebagai perusahaan yang paling terkemuka di dunia. [1] Ini adalah perusahaan swasta yang dimiliki oleh keluarga Ferrero dan telah digambarkan sebagai "salah satu dunia
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exodus. In this way‚ Yves Rocher decided to create an activity generating employment in her hometown. Their first products were cream against hemorrhoids and varicose vein. The originality of Yves Rocher was it was one of the first to sell products by “correspondence” (will be manage by Isabel Derroisné in 1995). This kind of marketing strategy knew a big success and helped Yves Rocher to open her first factory called « les Brelles » at La Gacilly. In 1965‚ Yves Rocher edited a green book for the
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The internalisation of Ferrero and Mars Introduction Quality‚ freshness and customers have always been their mission of the famous confectionery maker‚ Ferrero which are sold in every part of the world. They promises that all their confectionery are of high quality‚ precise‚ fresh and made from the finest raw materials with consideration for their customers. Ferrero emphasizes a lot about hygiene‚ making sure that all their confectioneries that are produced are of the tip top condition‚ from hygiene
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CONCLUSION……………………………………………………………………………………………………………14 EXECUTIVE SUMMARY Yves Rocher‚ leader company in the based-plant cosmetics‚ has a strong international dimension‚ as it already exists in 80 countries. The committed brand is well known‚ almost worldwide‚ for its bio and affordable products. These values fit perfectly the Japanese vision of beauty and aesthetics. This embodies clear market opportunity for Yves Rocher‚ which hence our will to enter this market. However‚ Japanese culture has special
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Ferrero SpA: internazionalization process Ferrero background The industry Ferrero was born in 1946 in Alba in Piedmont and its history can be seen‚ perhaps‚ as the most representative example of Italian capitalism. Since its establishment until today‚ different stages of development can be identified‚ each characterized by specific product‚ technological‚ commercial and organizational innovations. The company started its activities immediately after the World War II. During this time
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Michele Ferrero was born on 26 April 1925 in Dogliani‚ and passed away in February 2015 at age 89. Michele Ferrero was an Italian entrepreneur that owned the chocolate manufacture Ferrero SpA. He turned a little bakery shop to an International Company by being the first Italian entrepreneur after World War II to open production sites and offices abroad in the confectionary sector. Before his dead‚ he was the richest person in Italy‚ and 20th richest person in the World. (Forbes 2011) Michele Ferrero’s
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The Yves Rocher Group was creating in 1959 at La Gacilly in Britany (France). Nowadays‚ the group is composed by eight brands: Yves Rocher‚ Petit Bateau‚ Stanhome‚ Dr Pierre Ricaud‚ Daniel Jouvance‚ Kiotis‚ ID Parfums and Flormar. The brand Yves Rocher is internationally well-known. With its expansion‚ the brand has decided even though to keep La Gacilly as its centre of operations: it claims its Britany origins. In France‚ Yves Rocher is the number one of cosmetics. Yves Rocher controls all the
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Yves Rocher has adopted an alignment strategy offering the same cheap prices as its competitors. The only difference is the image of the brand: the botanical beauty care. Sales through mail orders are the principal source of revenue of the company; it is why we have chosen to compare the prices between Y.R and its closest competitor in that sector: Le Club des Créateurs de Beauté (they have higher quality products). An example for the makeup products: • An eye-liner : Yves Rocher - 5‚90 euros
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Internationalisation Strategies of the Two Giants: Mars inc. and Ferrero group Lim Wei Jian BUSINESS MANAGEMENT INTERNATIONAL BUSINESS 27/1/13 Introduction Every business in this world aims to be successful. Success in business can be achieved by two means i.e. through profitable operations of the existing business or through the expansion of the business within or beyond the boundaries. Internationalisation can be defined as the process of getting involved
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